Are you a novice entrepreneur considering making investments to get your name out there? Or maybe your current business is in need of a push and you are looking for the most effective…
Online banner advertising is the most expensive of all forms of customer acquisition, exceeding even traditional media. By comparison, customer referrals (see the top line in the…
Media multitasking competes with television advertising for consumers’ attention, but may also facilitate immediate and measurable response to some advertisements. This paper explores…
South Africa s digital advertising market has reached critical mass, with a wide range of indicators showing that it delivers reach, effectiveness and cost-efficiency for advertisers…
Fake “nikeys” are among the goods to be purveyed on the Geelong Online Sales Facebook page. YOU can find all sorts of strange stuff on the web. Most of it is submerged in the depths…
I’m also in the bizarre position of being able to describe my feelings about this with a reaction GIF that is, in fact, me. The CPM metric is not designed for creators; it’s designed…
