The Geelong Advertiser is the voice of Geelong, Bellarine and Surf Coast.
The Geelong Advertiser or the ‘Addy’ as it is affectionately known, is Victoria’s largest regional daily newspaper.
First published in 1840, when Geelong consisted of a mere 400 people, Victoria’s oldest and Australia’s second oldest continuously published newspaper has proudly told Geelong’s story for over 170 years.
As the region has grown, so has the Geelong Advertiser’s commitment to providing the people of Geelong and beyond with the best in local news, sport, lifestyle and entertainment information.
Today, our combination of print and online coverage provides our customers with unparalleled and around the clock coverage, with a heavy focus on all things local.
We’re proud of our commitment to sport, and in particular our coverage and partnership with the mighty Geelong Cats. As a long time elite level partner of the Cats, the Geelong Advertiser works closely with the club across all areas of our business.
We also partner with thirty other local community organisations, further deepening our engagement with the people of our region.
Our family of brands also extends to our weekly communities, the GeelongNEWS and the Echo, our gloss Bride Magazine, Baby and Child Magazine and Our Place, to name but a few.
With readers drawn from urban Geelong, Western Victoria and the growing coastal communities of the Surf Coast and Bellarine Peninsula, the Geelong Advertiser plays an important role in the social fabric of the region. It keeps people connected to their community, and to each other.
Today the Geelong Advertiser continues on with the ambitious spirit shown by its forefathers. Our innovative approach and focus on all things local has resulted in the paper receiving many awards for its journalism, advertising and marketing. It is a much loved part of the regions daily routine.