Traditional ad agencies are increasingly interested in online video, but a recent survey reveals that half of those already doing online video ads aren’t sure if they’re getting…
Artwork: The Office of Creative Research (Mark Hansen & Ben Rubin), Moveable Type, 2008, Vacuum-fluorescent display screens, each 8″ x 5″, New York Times building lobby;…
Display advertising has suffered some damning news in recent years. From large amounts of bot traffic to shady practices, display advertising gets a very bad rap. Taking this information…
You may or may not have already heard the news…..Google have recently announced it is “making significant changes” to its search algorithm for ranking the mobile search results…
Economists have been debating this topic for a century now, and a couple of broad camps have formed. Many argue that ads are ultimately beneficial, giving people more information…
The beauty of shopping online is that we’re able to browse through the websites of many different merchants selling similar products, all while sitting on a couch watching the…
As mentioned in previous posts, you can use many ways to promote your website with the cost of zero. However, that does not mean you do not need any paid-advertising methods for…
Mary Meeker delivers her Internet Trends report every year. One of the most-watched digital reports of the year is out—Mary Meeker s Internet Trends—and it shows just how much…
Advertisers use online customer data to target their marketing appeals. This has heightened consumers privacy concerns, leading governments to pass laws designed to protect consumer…
We didn t become a leader in the local business community overnight. Here are some of our key milestones. 05 Yodle is born. Nathaniel Stevens, Ben Rubenstein, John Berkowitz and…
It’s the age of video, but it isn’t every day that you come across really good videos that you don’t mind watching over and over again. There are some really good ones in the form…
A FEW MONTHS ago Progressive, an insurance company, ran a video ad on Facebook featuring a grown man who acts like a baby and is carried around in a sling. The ad urged youngsters…
Back in January, TED founder Chris Anderson announced a new initiative called Ads Worth Spreading. The concept of Ads Worth Spreading was to find the best video ads around-ads…
One way to very quickly increase your web presence is by using pay-per-click advertising to have your business appear prominently in search engine results. This is probably the…
Photo: Getty Images Here s some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the…
Proximic: Proximic helps media traders grow revenues through improved online ad placements by supporting their transactional decision-making with real-time page-level contextual…
Credit: Oblivious Dude/Flickr available under Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic License U.S. advertisers spending on digital advertising will overtake…
Billboards can cost thousands of dollars per month. Hemera Images Ultimately, the costs involved in advertising a business are mostly controlled by the business owner or manager…
E/The Environmental Magazine E s Online Banner Advertisements: Prominently placed E Magazine Online Banners (with links) are also available for the home page, interior news pages…
If you are just beginning to research online advertising and what it can do for your business, one of the essential questions you need answered is: What is online advertising?…
Online advertising gives you’re the power to deliver focused messaging directly to your target audience. Our Google certified Internet marketing specialists will develop an effective…
