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CPM – payment when an ad is seen CPM (cost per mille or thousand impressions) is the granddaddy of them all- a pricing model that existed long before the advent of the internet…
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Home / resource library / internet marketing articles / the evolution of online advertising technology, part 1 Please bear with me as I go through a brief history of basic online…
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Also, Average Cost Per Acquisition (CPA) = Average Cost per Click / Conversion Rate Some more formulas that are used : CPL / CR = CPA or Cost Per Lead divided by Conversion Rate…
Digital vs. Traditional Marketing: 5 Minute Guide The differences between digital marketing and traditional marketing are obvious: one focuses on the web and the other focuses…
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As part of its 2012 US Digital Future in Focus whitepaper, comScore looked at the online ad landscape and found a mix of old and new names. The report includes a list of the top…
If there’s one Internet marketing question we get more than any other, it’s: Which types of online advertising work the best? The answer is, “it depends.” Broad questions generate…
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