Home / resource library / internet marketing articles / the evolution of online advertising technology, part 1 Please bear with me as I go through a brief history of basic online…
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Also, Average Cost Per Acquisition (CPA) = Average Cost per Click / Conversion Rate Some more formulas that are used : CPL / CR = CPA or Cost Per Lead divided by Conversion Rate…
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Following the IAB’s recent, it’s good to see the call for relevant online advertising moving (if gradually) up the agenda. We’ve witnessed huge growth in programmatic’s targeting…
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As part of its 2012 US Digital Future in Focus whitepaper, comScore looked at the online ad landscape and found a mix of old and new names. The report includes a list of the top…
If there’s one Internet marketing question we get more than any other, it’s: Which types of online advertising work the best? The answer is, “it depends.” Broad questions generate…
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The days when Google AdWords was the only option to advertise online are gone. Today there are more ad networks to choose from than most small businesses can handle: Adwords, Bing…
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Welcome to the Digital Advertising Alliance s consumer choice page. The companies participating in this page provide transparency and choice under the DAA Principles. Some of the…
