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Best-of-Breed Online Advertising Companies Launch Council for Accountable Advertising

Council to Promote Industry Standards

Chief Research Officer and Chief Academic Officer Join to Move Council Forward

–In an effort to clarify the confusion that exists in the ad tech market and promote standards for the industry, three premier industry companies – Cross Commerce Media, Inc., MediaMath and TARGUSinfo – announced today the creation of the Council for Accountable Advertising. Stephen Messer, Vice Chairman of Cross Commerce Media, will act as Chairman of the Council.

The new Council has a host of initiatives designed to protect clients from sub-standard practices and, at the same time, remove some of the complexity around adoption of cutting edge technology.

Only companies that meet a number of strict criteria will be invited to join the Council for Accountable Advertising. Most importantly each company must be among the highest quality solutions in the marketplace. Members will also be selected based upon the caliber of their management team, financial stability, technology and customer offerings. Current member companies include Cross Commerce Media, MediaMath, TARGUSinfo, Admeld, AdSafe, AudienceScience, Peer39, Solve Media, and TidalTV.

“Just like Amazon made it easier for consumers to shop and Apple made it easier for them to compute, the Council's goal is to make it easier for marketers and publishers to manage and measure their resources, ” said Messer. “This industry should and will follow the path towards clarity of choice.”

As part of its on-going efforts to educate the industry and to lead the industry in innovation, the Council for Accountable Advertising welcomes Joanna O’Connell, a Senior Analyst at Forrester Research, Inc., as Chief Research Officer, and Colin Gillis, Director of Research at BGC Financial, L.P., as Co-Chief Research Officer.

The Council also welcomes Evan Korth, a Clinical Associate Professor of Computer Science at New York University and the Co-founder of hackNY, as Chief Academic Officer. O’Connell and Professor Korth are in the process of establishing research and academic committees, respectively, to examine advertising technology concerns. Forrester Research analyst Michael Greene will serve as a member of the research committee, and Marianna Makri of the University of Miami, School of Business Administration will serve as a member of the academic committee.

About AudienceScience:

AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery solution that unleashes the power of data making it simple to create, understand, and engage relevant audiences. By leveraging industry leading technology, superior service, and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers and technology partners. Since 2003, AudienceScience has powered over 300, 000 successfully targeted campaigns worldwide. For more information, please visit and follow AudienceScience on Twitter.
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