Internet advertising has obvious advantages over traditional advertising, and also unavoidably brings its disadvantages, mainly in the following aspects:
- Visitors to their online advertising “filtered”:Â Some visitors simply do not want to see, let alone have report responses. This situation is similar to other media, only a handful of consumers will buy your product, but that was it! Key is to be able to Canton. This part of the report information is passed to the consumer, the biggest difficulty lies in selecting the right online advertising target market, otherwise it is difficult to bring about the final ad buying behavior.
- Network technology to filter the ads:Â On the one hand for the advertising network itself provides more space, opportunities, tools, and the origin of Internet culture itself is obnoxious commercialism, so there have been some network software and tools will plant a report as a network of cultural dregs filter out. In doing online advertising company, be sure to verify that the target market has a tendency to extreme aversion to commercial advertising, whether the use of these filters online advertising tool.
- Lack of skills and marketing skills:Â Internet advertising is the guiding ideology of the “information marketing” rather than the “impression inducement, ” but the expression and transmission of information still need presentation skills to attract consumers. Therefore, only the aspects of the product and the information listed here is definitely not form a successful online advertising. Traditional advertising to generate an irresistible impression and attractive presentation skills and marketing skills in online advertising is still needed, even more demanding. How to marketers to consumers in rich information resources at the same time, but also have a strong attraction for them is a huge challenge.
- Online advertising marketing personnel requirements are higher than other media:Â Compared to online advertising can almost be seen as a microcosm of the entire marketing, which involves how to attract customers to interact with customers, etc., which is the traditional advertising to customers impressed goals have to go very far. In short online advertising requires marketerâs integrated use of traditional advertising performance practices, providing information on the use of soft methods of marketing and network marketing techniques.