Approved Rich Media Ad Servers by Product:
Approved Rich Media Ad Servers for Web
Tag Type: All Rich Media ads require an approved Third Party Combo tag which contains both an iFrame and Script source. Rich Media ads include but are not limited to expandable, pushdown, and overlay ad formats.
- AdCade
- Atlas
- CheckM8
- DoubleClick (DFA)
- Flashtalking
- Flite
- Interpolls
- Jivox
- Mediaplex
- Medialets (iPad Safari)
- Pictela
- Pointroll
- Sizmek
- Weborama
Approved Ad Vendors for VAST Tags (Preroll)
Approved Ad Vendors for VPAID Tags (Preroll)
Approved Rich Media Vendors for Mobile
- Celtra
- Medialets
Approved Rich Media Vendors for Tablet
Approved Rich Media Ad Servers Vendors:
|
Vendor |
Web |
Video Preroll |
Mobile |
Tablet |
|---|---|---|---|---|
|
Atlas |
Yes* | No | ||
|
Celtra |
Yes | |||
|
CheckM8 |
||||
|
Doubleclick DFA |
||||
|
Medialets |
||||
|
Sizmek |
Yes - VAST | |||
|
Mediaplex |
||||
|
Phluant |
||||
|
Pointroll |
||||
|
Videohub |
||||
|
Vindico |
||||
|
Wirewax |
Yes - VPAID |
*Approved for standard banners only.
Advertising Surveys:
1. Preferred serving method is a pop-up. Requests to serve questions within an ad unit should be made to your ad ops contact. Unless questions are being served in-banner, survey code for control impressions will be served independent of an ad unit so an accompanying display PSA/ad unit is not needed.
2. All surveys must be pre-approved for content and visual look and feel. Unapproved surveys detected running on NYTimes.com may result in immediate suspension of advertising until all guidelines listed here are satisfied.
3. Survey recruitment on the Home Page of NYTimes.com is strictly prohibited.
Approved Vendors for Advertising Surveys (web):
- Insight Express
- Dynamic Logic (the site is 'node' enabled)
- Vizu (most commonly in-banner)
- ComScore / VoiceFive
- Nielsen in conjunction with Facebook
- KN Dimestore (most commonly in-banner)
Chris Reid