Online advertising Media Kit

The New York Times Media Kit

Approved Rich Media Ad Servers by Product:

Approved Rich Media Ad Servers for Web

Tag Type: All Rich Media ads require an approved Third Party Combo tag which contains both an iFrame and Script source. Rich Media ads include but are not limited to expandable, pushdown, and overlay ad formats.

  • AdCade
  • Atlas
  • CheckM8
  • DoubleClick (DFA)
  • Flashtalking
  • Flite
  • Interpolls
  • Jivox
  • Mediaplex
  • Medialets (iPad Safari)
  • Pictela
  • Pointroll
  • Sizmek
  • Weborama

Approved Ad Vendors for VAST Tags (Preroll)

Approved Ad Vendors for VPAID Tags (Preroll)

Approved Rich Media Vendors for Mobile

  • Celtra
  • Medialets

Approved Rich Media Vendors for Tablet

Approved Rich Media Ad Servers Vendors:

Vendor

Web

Video Preroll

Mobile

Tablet

Atlas

Yes* No

Celtra

Yes

CheckM8

Doubleclick DFA

Medialets

Sizmek

Yes - VAST

Mediaplex

Phluant

Pointroll

Videohub

Vindico

Wirewax

Yes - VPAID

*Approved for standard banners only.

Advertising Surveys:

1. Preferred serving method is a pop-up. Requests to serve questions within an ad unit should be made to your ad ops contact. Unless questions are being served in-banner, survey code for control impressions will be served independent of an ad unit so an accompanying display PSA/ad unit is not needed.

2. All surveys must be pre-approved for content and visual look and feel. Unapproved surveys detected running on NYTimes.com may result in immediate suspension of advertising until all guidelines listed here are satisfied.

3. Survey recruitment on the Home Page of NYTimes.com is strictly prohibited.

Approved Vendors for Advertising Surveys (web):
  • Insight Express
  • Dynamic Logic (the site is 'node' enabled)
  • Vizu (most commonly in-banner)
  • ComScore / VoiceFive
  • Nielsen in conjunction with Facebook
  • KN Dimestore (most commonly in-banner)
The Social Media Start Up Kit: The Simplified Guide to Getting Started in Social Media Marketing & Search Engine Optimization: Social Media Marketing Basics ( The Social Media Start Up Kit)
eBooks (Bull City Publishing)
Related video
How to Advertise Don Imus -449-2526 Rates and Media kit
How to Advertise Don Imus 888-449-2526 Rates and Media kit ...
How to Make a Press Kit: Band Management Tips : Media
How to Make a Press Kit: Band Management Tips : Media ...
Search Engine Optimization Hacks for 2014: (Over Three Hundred 300+ SEO Secrets,Hacks, and Tips for 2014 & Beyond): Over Three Hundred SEO Secrets,Hacks, and Tips for 2014 & Beyond
eBooks (Bull City Publishing)
Related Posts