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A common question that every small business owner has when it comes to driving visitors to his or her website is whether search engine optimization (SEO) or pay-per-click (PPC)…
Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Definition: Advertising is a means of communication…
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The key to any marketing is making sure you can be found where your customers are looking for you. Over the last few years, this has shifted online and, more specifically, onto…
A strong website is the first step to achieving success online. Consumers want information instantly in today’s fast paced, Internet-based world. In a matter of seconds, visitors…
A London-based startup called Qmee will pay you to click on links that surface in search queries. Once you ve installed the Qmee toolbar in your browser, searches on every major…
AdSense and AdWords are two sides of the same coin. AdWords gives advertisers a means to drive targeted traffic to their site on a cost-per-click basis, and AdSense allows site…
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Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state…
Online advertising payment model in which payment is based solely on qualifying click-throughs. Information In a PPC agreement, the advertiser only pays for qualifying clicks to…
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