Online advertising has a fraud problem. Millions of ad impressions are being served to bots and non-human traffic, and ad tech companies are doing little to stop it. Digiday spoke…
Your actual cost per click (actual CPC) is the final amount that you re charged for a click. You re often charged less – sometimes much less – than your maximum cost-per-click…
You’re a small fish in a big pond. Being a website owner, whether a business or a blogger, you’ll find that many ad networks simply won’t accept your website. There are several…
Compared with the ineffective crapshoot that is traditional advertising, there’s no better way to get targeted traffic than through pay-for-performance keyword advertising in search…
Many of our clients are using space on their websites for sponsorship ads in order to help offset website costs and increase revenue. This works particularly well for associations…
PPC advertising should be part of every online marketing strategy If you aren t investing in PPC advertising then you re at a serious disadvantage. Not only is PPC advertising…
We were on the lookout for someone with expertise and strong presence in executing projects in multiple domains and technologies. After Hit and Miss with so many vendors we finally…
Make money from clicks and conversions You get paid for every visitor that clicks on an ad, and an extra revenue if the click turns into conversion. Our goal is to enable you to…
Platforms such as Google AdWords and Bing Ads are important to your business. With our pay-per-click marketing (PPC) expertise, we can help take your accounts to the next level…
Addresses the needs of its target audience in a way that drives them to click on it. Reflects the keyword that’s being bid on. You have to write ads to an entire group, so the…
If you ve got some successful keyword research and PPC advertising under your belt for your own website, why not capitalize on that and make money online without one? Affiliate…
If you re advertising via search, you’re on the right track. AdWords is a highly trackable medium that provides incredibly relevant messaging and tremendous returns. But in simply…
Pay Per Click (PPC) AKA cost per click is advertising through the search engines such as Google, Google Partners, Yahoo and Bing. The advertiser pays a cost every time a person…
Present your business to clients & search engines. Build a portfolio, an online store, promote an event … SimDif helps you focus on what you want to tell your audience…
Determine your goal(s). Whether your goal is to increase subscribers, sales, or your brand awareness, it is vital you know what it is before you start, otherwise you could running…
AMY WILLIAMS, a 30-yearold mother-of-two from Rickmansworth, Herts, is living with a terrible inheritance. She has a genetic heart condition that could see her drop dead without…
This is the part where most paid search services will tell you… how popular paid search marketing is how many billions of dollars are spent on PPC advertising each year how much…
Few young businesses have piles of cash for marketing but I’ll take the challenge of thinking hard about where to spend marketing dollars any day. One way we’ve had success is…
Now more than ever, companies are turning to online advertising to attract new business. But if you re just starting out, knowing how much to spend can be a little unclear. That…
With PPC, you re not paying for a promise, and you re not paying to load an ad onto a page. You re paying for an actual result, a click. With PPC, you don t pay if nobody sees…
Your PPC campaign is shredding your budget like a carrot in a blender. You diligently followed best practices, believing they would lead to a high return on investment, but that’s…
