Pay Per Click Sydney : Web promotion

Pay Per Click (PPC) Management

The key to any marketing is making sure you can be found where your customers are looking for you. Over the last few years, this has shifted online and, more specifically, onto search engines. Search engine advertising through platforms like Google AdWords & is a great way of getting new leads, sales and enquiries through your company website. Paid advertising platforms offer a range of advertising options specifically:

A good AdWords campaign is an invaluable marketing resource. Using Adwords means you can be found by potential customers who are looking for your goods or service. Google represents over 90% of all search-engine enquiries but we will also use Yahoo & Bing to ensure you are appearing where most people are looking.

Running a pay per click (PPC) campaign can have its difficulties – time consuming; visitors to the site may not convert to leads; measuring the return on investment can be hard – but run effectively, they can bring regular new business to your door. Of course, it is not just about clicks. Clicks cost money, so any money you spend needs to deliver clicks that turn into calls. This is where we come in…

The key to a good PPC Campaign is understanding the following:

Keywords that drive relevant traffic
Keywords that generate enquiries
Competitive cost per click rates
Effective negative keywords
Identifying inefficient keywords
Compelling text ads
Targeting both customer and location

All PPC campaigns need to work in tandem with your website – keywords need to be measured and tested to ensure they are worth bidding on. At IMExpert we pride ourselves on delivering efficient and effective AdWords campaigns. More than that, we provide detailed reporting so you can measure the success of the campaign.

Your initial consultation will allow the internet marketing consultant to understand what you need to achieve from your search-engine advertising. Within this meeting they will learn who and where you want to target, and identify what budgets you can work with and what return you need to make from your internet advertising budget.

So how does it work?