The Geelong Advertiser is the voice of Geelong, Bellarine and Surf Coast. The Geelong Advertiser or the ‘Addy’ as it is affectionately known, is Victoria’s largest regional daily…
For millions of TV watchers, the commercial break is an annoyance of the past, thanks to the fast-forward button on their digital video recorders. Consequently, advertisers are…
Digital advertising is a crowded space, and the modern consumer is constantly pulled in different directions, so it’s no surprise that the industry s overall click-through rate…
ComScore Media Metrix has just released some traffic stats for newspaper Web sites that look good at first blush - but the closer you look, the worse the news gets. The good news…
Online advertising spending is expected to exceed 46 million in the United States and 126 billion U.S. dollars worldwide in 2013. If this forecast is correct, U.S. expenditure…
The New York Times unveiled a major redesign of its digital offerings Wednesday. With a new scroll feature, readers will never again have to click to read the second half of a…
Utilizing the Internet is one of the quickest and most rewarding ways to grow your small business. Web advertising offers inexpensive methods for you to expand awareness of your…
The owner of the Daily Mail has said that Mail Online boosted its ad revenues by 27% in the final three months of last year, as it announced that the paper is to increase its cover…
Are you a novice entrepreneur considering making investments to get your name out there? Or maybe your current business is in need of a push and you are looking for the most effective…
Online banner advertising is the most expensive of all forms of customer acquisition, exceeding even traditional media. By comparison, customer referrals (see the top line in the…
Media multitasking competes with television advertising for consumers’ attention, but may also facilitate immediate and measurable response to some advertisements. This paper explores…
South Africa s digital advertising market has reached critical mass, with a wide range of indicators showing that it delivers reach, effectiveness and cost-efficiency for advertisers…
Fake “nikeys” are among the goods to be purveyed on the Geelong Online Sales Facebook page. YOU can find all sorts of strange stuff on the web. Most of it is submerged in the depths…
I’m also in the bizarre position of being able to describe my feelings about this with a reaction GIF that is, in fact, me. The CPM metric is not designed for creators; it’s designed…
