Pay Per Click advertising has transformed the way in which businesses attract consumers. It is not only one of the most important and effective forms of advertising, but it is…
The Benefits of Google News First, why would you want to be picked up by Google News? What are the benefits? The aim of Google News is to filter through the world’s news and make…
The most common method of advertising involves putting a For Rent sign in front of the building or in one of the windows. This method works best when there s a lot of foot and…
CPMStar is the Oldest and Largest Ad Network in the Games and Youth oriented Entertainment space. CPMStar connects brands and game publishers with the largest audience of game…
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will…
As a consultant to tech startups, I’ve seen entrepreneurs planning online ventures confused when it comes to projecting advertising revenue. Having done ad projections with the…
Data-Driven Thinking is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Gough, vice president…
If you’re in the advertising industry, “native” has probably been a consistent topic of conversation lately—perhaps in the context of, “What is this native advertising, anyway?”…
Cross Device, Cross Platform Desktop From standard to premium formats and custom integrations, we measure what you need. Mobile From mobile web to in-app, we have you covered…
Council to Promote Industry Standards Chief Research Officer and Chief Academic Officer Join to Move Council Forward –In an effort to clarify the confusion that exists in the ad…
We use Double Click for Publishers (by Google) as our online ad management system. We sell based on cost-per-impression in chunks of 100, impressions, but can tailor the number…
Internet advertising has obvious advantages over traditional advertising, and also unavoidably brings its disadvantages, mainly in the following aspects: Visitors to their online…
Hold on to your hats, because much of what you thought you knew about online advertising might be wrong. The company said that it found a significant correlation: when brick-and-mortar…
With YP on my marketing team, I’m able to focus on other areas of my business. Bea Mulawarman Bee the Buzz Events Lead generation is vital to the success of Bea Mulawarman’s…
How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era. So is it working? Is Nike’s massive digital push a true replacement for…
This article was published in , Volume 10, (MUP), 1986 Philip Dearman Mennell (1851-1905), journalist and biographer, was born on 10 March 1851 at Newcastle-upon-Tyne, England…
Here’s a rundown of our top ten innovative Marketing & Advertising ideas over the last year. 1. Magazine ad offers free wifi to readers Smartphones are everywhere these…
Approved Rich Media Ad Servers by Product: Approved Rich Media Ad Servers for Web Tag Type: All Rich Media ads require an approved Third Party Combo tag which contains both an…
Peter Borden, SumAll’s resident growth hacker and online advertising overlord recently sat down with me in the office meditation/yoga room (seriously, startups are weird) so that…
