We use Double Click for Publishers (by Google) as our online ad management system. We sell based on cost-per-impression in chunks of 100, impressions, but can tailor the number…
Internet advertising has obvious advantages over traditional advertising, and also unavoidably brings its disadvantages, mainly in the following aspects: Visitors to their online…
Hold on to your hats, because much of what you thought you knew about online advertising might be wrong. The company said that it found a significant correlation: when brick-and-mortar…
With YP on my marketing team, I’m able to focus on other areas of my business. Bea Mulawarman Bee the Buzz Events Lead generation is vital to the success of Bea Mulawarman’s…
How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era. So is it working? Is Nike’s massive digital push a true replacement for…
This article was published in , Volume 10, (MUP), 1986 Philip Dearman Mennell (1851-1905), journalist and biographer, was born on 10 March 1851 at Newcastle-upon-Tyne, England…
Here’s a rundown of our top ten innovative Marketing & Advertising ideas over the last year. 1. Magazine ad offers free wifi to readers Smartphones are everywhere these…
Approved Rich Media Ad Servers by Product: Approved Rich Media Ad Servers for Web Tag Type: All Rich Media ads require an approved Third Party Combo tag which contains both an…
Peter Borden, SumAll’s resident growth hacker and online advertising overlord recently sat down with me in the office meditation/yoga room (seriously, startups are weird) so that…
Intermediate ($$) - Est. Time: More than 6 months, 30+ hrs/week - We are looking for a long term virtual assistant who is proficient in these skills: - Online marketing to include…
A replica of a Stormtrooper mask from the ‘Star Wars’ movie series displayed during a Dec. 2 press preview at Sotheby’s in New York. Sotheby’s is holding an online auction today…
Lead Generation: Will the billboard company tell you how many leads you will get from using their service? We can track all leads your get through our online campaigns. Pricing:…
Opt Out of Interest-Based Advertising NAI members are committed to transparency and choice. The NAI opt-out tool was developed in conjunction with our members for the express purpose…
CPM – payment when an ad is seen CPM (cost per mille or thousand impressions) is the granddaddy of them all- a pricing model that existed long before the advent of the internet…
Online advertising is more affordable than it might sound. With Google Ads, you can reach out to the people searching on a particular keyword. Facebook ads can be targeted it to…
Home / resource library / internet marketing articles / the evolution of online advertising technology, part 1 Please bear with me as I go through a brief history of basic online…
We offer a variety of advertising options including; on-air, online and on location. Whatever your advertising needs are, chances are we can accomodate them. Visit our media kit…
Want to privately sell your house? Are you looking to escape extortionate Estate Agent fees by listing your property on Rightmove in order to achieve a private sale? Well, you’re…
Also, Average Cost Per Acquisition (CPA) = Average Cost per Click / Conversion Rate Some more formulas that are used : CPL / CR = CPA or Cost Per Lead divided by Conversion Rate…
Digital vs. Traditional Marketing: 5 Minute Guide The differences between digital marketing and traditional marketing are obvious: one focuses on the web and the other focuses…
Following the IAB’s recent, it’s good to see the call for relevant online advertising moving (if gradually) up the agenda. We’ve witnessed huge growth in programmatic’s targeting…
