Steps Study your competitors. Study them from their website through their sales process, including their marketing strategies. Identify the past and ongoing marketing strategies…
This lesson looks at ways of increasing the popularity of your website by looking at external sources of Internet . Pay-Per-Click Advertising Google Adwords. Google Adwords is…
Reaching out to consumers and establishing a brand is an important part of succeeding in business. Without marketing solutions, a business has a very high chance of failure. Online…
Learn the definition of content marketing. Content marketing is a strategy for selling your goods or services. It involves setting yourself up as an expert in your field by creating…
Web and mobile continue to be the platforms that get all the buzz, but when it comes to advertising dollars, traditional media continues to rule the roost. Strategy Analytics has…
Find out how to create and manage your AdWords Express ads. You can edit, deactivate, reactivate, or remove your ads at any time in your AdWords Express dashboard. How to create…
In the Content Marketing Trilogy of Discovery, Consumption and Sharing, there are a mix of media types online marketers employ to facilitate the connection between brand information…
Bottom Line: Companies rolling out social media marketing campaigns should keep their messages casual and general. When it comes to social media marketing, it’s not what you say…
Do you think an industry worth $170 billion dollars, and still growing during a recession, might have something to teach us about making money? I think so. Especially when that…
Cost per thousand impressions (technically, “cost per mille”). Information Calculators for CPM, CPA, CTR, more on the way, plus other useful digital marketing resources. Available…
Being a successful new media artist does not necessarily mean you are going to be adept in the Internet marketing sphere. Assuming you are an online personality, you are essentially…
VisitScotland s websites generate over 20 million visitors per year and received 1.15 million industry referrals, providing an ideal platform to promote your services, increase…
Few website features are as popular as rotating banners. And few are so effective at killing your online lead generation. Rotating banners are also known as “image carousels” or…
Today I want to explore a ‘secret’ of growing the readership of a blog. A few weeks ago I explored how to increase the number of subscribers on your blog through creating anticipation…
What kind of business? A local salon would market differently than say a Fortune 500 company. For me, content is king. Also using googles authorship program( the picture you see…
If you’ve already created a successful Google AdWords campaign, a great way to drive more leads through PPC is to start to expand to platforms outside of AdWords, like Microsoft’s…
Making money online is the wish of every webmaster or blogger but we all know a fact that it is not that much easy as it seems to be. There are various methods to earn online and…
Starting today, advertisers can drive more earned media and brand influence with our new conversational ads. These formats, exclusive to Twitter, make it even easier for consumers…
Ever get confused with the gazillions of marketing books and articles out there? Ever wanted someone to just lay out for you simple steps to take to beef up your online marketing…
Did you hear what Digital Marketer’s CEO and Founder, Ryan Deiss, said? He predicted that 2015 would be the year of the Great Pixel Land Rush. “Soon all display advertising will…
Link Analytics and AdWords The linking wizard makes it easy to link your AdWords account(s) to multiple views of your Analytics property. If you have multiple Analytics properties…
