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Facebook s Initiatives for Overcoming Its Social Media Rivals Video views rise to 8 billion on Facebook Marketers are shifting from the traditional way of advertising to highly-targeted…
As internet marketing grows at a rapid pace, it has accumulated quite a history. From email marketing to social media, every great historical story is bound to have some really…
The experimentation era in social media marketing is long over. Social media has proven to be a viable and potentially lucrative marketing channel for B2B and B2C companies of…
Content marketing uses blogs, podcasts, video, and social media sites as a vehicle. Copywriters write magnetic headlines, persuasive landing pages, and conversion-driven emails…
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Recently, I got my 1150th Instagram follower. In the same week, I passed 4 followers on GooglePlus, to go along with the contacts I have on LinkedIn and Twitter – about 12, connections…
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In recent years, the data-driven business of online marketing has become an explosive growth industry. Just how big? About $62 billion in the U.S. in 2012, according to a new study…
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The United States is, by far, the largest advertising market in the world. In 2015, more than 180 billion U.S. dollars were spent in advertising in the United States. This figure…
It may not surprise anyone to read that Web juggernaut Google is the No. 1 seller of online advertising by orders of magnitude over its competitors. Thanks to research firm eMarketer…
The internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020, according to a new report. The report from ZenithOptimedia…
We now turn to online advertising. The two most common forms are paid search advertising and display advertising. We’ll look at their use on the web and, increasingly, in social…
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