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Whatever the size of your organisation, a website is an essential business tool. However, having a good-looking site is no longer enough — it needs to actively work for you by…
A tiny group of Republican voters — 4 percent — wants GOP leadership to pick the next presidential nominee in a party fight, believing instead that the candidate with the most…
A business needs to have a strong online presence these days if its leaders want to be competitive - there is no way around that rule. Yet, not every startup and small business…
[UPDATE 1/21/2015: This post, originally written several years ago, has been updated twice—including today—in order to remain relevant. It is one of the most popular posts ever…
Content With Relevant Images gets 94% More Views [Infographic] – Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post…
TL;DR Optimizely’s most successful landing page A/B test was a three-word change that made our Pay Per Click landing page “symmetric” with our SEM ads. Visitors who saw the symmetric…
The promise of setting your own hours, being your own boss and working in your pajamas is almost too much to resist for many aspiring entrepreneurs. Add to this the low startup…
This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of digital media. See other entries here…
Steps Study your competitors. Study them from their website through their sales process, including their marketing strategies. Identify the past and ongoing marketing strategies…
This lesson looks at ways of increasing the popularity of your website by looking at external sources of Internet . Pay-Per-Click Advertising Google Adwords. Google Adwords is…
Reaching out to consumers and establishing a brand is an important part of succeeding in business. Without marketing solutions, a business has a very high chance of failure. Online…
Learn the definition of content marketing. Content marketing is a strategy for selling your goods or services. It involves setting yourself up as an expert in your field by creating…
Web and mobile continue to be the platforms that get all the buzz, but when it comes to advertising dollars, traditional media continues to rule the roost. Strategy Analytics has…
Find out how to create and manage your AdWords Express ads. You can edit, deactivate, reactivate, or remove your ads at any time in your AdWords Express dashboard. How to create…
In the Content Marketing Trilogy of Discovery, Consumption and Sharing, there are a mix of media types online marketers employ to facilitate the connection between brand information…
Bottom Line: Companies rolling out social media marketing campaigns should keep their messages casual and general. When it comes to social media marketing, it’s not what you say…
Do you think an industry worth $170 billion dollars, and still growing during a recession, might have something to teach us about making money? I think so. Especially when that…
Cost per thousand impressions (technically, “cost per mille”). Information Calculators for CPM, CPA, CTR, more on the way, plus other useful digital marketing resources. Available…
Being a successful new media artist does not necessarily mean you are going to be adept in the Internet marketing sphere. Assuming you are an online personality, you are essentially…
VisitScotland s websites generate over 20 million visitors per year and received 1.15 million industry referrals, providing an ideal platform to promote your services, increase…
