You’re welcome to promote your site in any manner that complies with our program policies. However, AdSense publishers are ultimately responsible for the traffic to their ads… site
Advertising depends on a viable strategy to work. Medioimages/Photodisc/Photodisc/Getty Images An advertising strategy can be defined as a blueprint to help sell a given product…
If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place. Here we’ll be…
Google has gone through a lot of executive changes this year. Last month, the company s chief business officer Nikesh Arora announced he was leaving. And in February longtime ad…
As you browse the Internet, read your email, and shop online, you’ve probably noticed Google ads on these sites related to what you’re searching for or viewing. For example, your…
Use keyword insertion to update your ads with the keywords that caused them to show. How keyword insertion works Let s say you re advertising a chocolate shop. You could use a…
An eBay report suggests advertisers are wasting money on Google keyword advertising – the basis on which Google has built its commercial success. Photograph: Joel Saget/AFP/Getty…
You’re interested in marketing your small business online, but you don’t have a lot of money to spend. Google’s online advertising program, Google AdWords, allows you to place…
Your actual cost-per-click (actual CPC) is the final amount you re charged for a click. You re often charged less - sometimes much less - than your maximum cost-per-click (max…
If you want to list your ads so that they display in paid search engine results, you can use Google AdWords. AdWords is Google’s paid search program that lets you create your own…
Reseller and informational site policy When such ads can show in these regions: Resellers: The ad s landing page is primarily dedicated to selling (or clearly facilitating the…
The process of uploading all details of a display ad campaign to an ad serving platform. Trafficking in Depth This term is relevant to sites who are attempting to monetize their…
DoubleClick suits better to businesses which have considerably bigger advertising needs. Think about a business which runs ads across multiple search engines and network, for such…
Once your application has been approved, you can display Google ads on pages behind a login by creating a crawler login. This will give the AdSense crawler access to visit your…
The Contextual Dynamic Creative (CDC) Template is a new feature in Display Ad Builder that lets you create one ad through which you can advertise all of the products in your Google…
Below are a few success stories advertisers have shared with us so far: “We rely on phone calls to connect directly with our customers and help them purchase the products they…
Google sponsored links are an excellent way to gain brand exposure and attract qualified visitors to your website. What are Google s sponsored links and how do you get placement…
Do you know your current AdSense password?YesNo or not sure Did you recently delete your Google Account?YesNo Do you think someone else is using your account?YesNo Are you a Google…
To Get Started Start by reading Installing plugins section in our comprehensive WordPress and WordPress Multisite Manual if you are new to WordPress. Configuring the Settings Once…
Campaign settings can include your budget, network, bidding options and adjustments, location targeting, campaign end date, and other settings that affect an entire campaign. Keep…
This is Part 4 of our Google AdWords series by ex-Googler Anton McCarthy. Are you an online store owner who has to manage a site with dozens, hundreds or perhaps even thousands…
