Google helps us all market our services. That statement can start a healthy debate amongst many in the media, but I think I ll stick with it. Of course, Google has to market itself…
Google AdWords can drive large volumes of high-quality traffic. Small changes in a campaign often have a significant impact on its profitability. Here is a checklist of AdWords…
The advertising ID (“advertising ID”) is a user-resettable, unique, anonymous ID for advertising, provided by Google Play services. It gives users better controls and provides…
If you run an online business you’ve probably learned that it’s a HUGE battle to get traffic, especially if your website is new. You’ve got no search engine rankings, no connections…
Online advertising is at the core of Google’s business and we’re thrilled to share the magic of our platforms with university students through Google AdCamp. AdCamp offers a collaborative…
Google does not allow pop-up ads of any kind on our site. We find them annoying. So why do they occasionally appear when you search on Google? Here are a few possible explanations:…
You’re welcome to promote your site in any manner that complies with our program policies. However, AdSense publishers are ultimately responsible for the traffic to their ads…
Advertising depends on a viable strategy to work. Medioimages/Photodisc/Photodisc/Getty Images An advertising strategy can be defined as a blueprint to help sell a given product…
If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place. Here we’ll be…
Google has gone through a lot of executive changes this year. Last month, the company s chief business officer Nikesh Arora announced he was leaving. And in February longtime ad…
As you browse the Internet, read your email, and shop online, you’ve probably noticed Google ads on these sites related to what you’re searching for or viewing. For example, your…
Use keyword insertion to update your ads with the keywords that caused them to show. How keyword insertion works Let s say you re advertising a chocolate shop. You could use a…
An eBay report suggests advertisers are wasting money on Google keyword advertising – the basis on which Google has built its commercial success. Photograph: Joel Saget/AFP/Getty…
You’re interested in marketing your small business online, but you don’t have a lot of money to spend. Google’s online advertising program, Google AdWords, allows you to place…
Your actual cost-per-click (actual CPC) is the final amount you re charged for a click. You re often charged less - sometimes much less - than your maximum cost-per-click (max…
If you want to list your ads so that they display in paid search engine results, you can use Google AdWords. AdWords is Google’s paid search program that lets you create your own…
Reseller and informational site policy When such ads can show in these regions: Resellers: The ad s landing page is primarily dedicated to selling (or clearly facilitating the…
The process of uploading all details of a display ad campaign to an ad serving platform. Trafficking in Depth This term is relevant to sites who are attempting to monetize their…
DoubleClick suits better to businesses which have considerably bigger advertising needs. Think about a business which runs ads across multiple search engines and network, for such…
Once your application has been approved, you can display Google ads on pages behind a login by creating a crawler login. This will give the AdSense crawler access to visit your…
