Google Ad sales

Google's Ad Boss on Overseeing YouTube Sales and Glass Ads

Google's senior VP of advertising and commerce Sridhar RamaswamyGoogle has gone through a lot of executive changes this year. Last month, the company's chief business officer Nikesh Arora announced he was leaving. And in February longtime ad boss Susan Wojcicki left that post to replace YouTube chief Salar Kamangar as the CEO of the Google-owned video service.

Google's senior VP of advertising and commerce Sridhar Ramaswamy

Ms. Wojcicki's appointment overshadowed another leadership shift. A year after being charged with running Google's advertising and commerce organization alongside Ms. Wojcicki, Google Senior VP-Advertising and Commerce Sridhar Ramaswamy had taken full responsibility for the division that accounted for more than 91% of the company's $55 billion in revenue last year.

The 11-year Google vet, who started in 2003 as an engineer on Google's search-ads team, now oversees search, display, video, analytics, shopping, payments and travel product lines. He discussed his new role in an interview below.

Mr. Ramaswamy's appointment coincides with an interesting time for Google's ad business. At the same time as Google expands its non-advertising revenue in areas like hardware and digital media sales, it's also establishing more cohesion among its advertising-related businesses. For example, YouTube's ad-sales division now rolls up into Google's larger ad organization. And Mr. Ramaswamy is also forging new ties between Google's advertising and commerce businesses.

On Thursday, Google is making two changes so that businesses can treat their ads like product listings and product listings like ads.

First, the company is bringing its previously mobile-only local inventory ads to desktop, so that people can see what products are available in nearby stores while on their computers. And second, Google is adjusting how advertisers list products in product-search service Google Shopping - which the company converted to a pay-to-play format in 2012 by requiring all listings to be paid for as ads - so that merchants can raise the profile of certain products to coincide with sales as they would on their e-commerce sites.

"If you're managing a back-to-school sale, you might want to do something different with backpacks and stationery, moving them to the front of the store, and this interface makes it very possible, " he said.

Livestream Livestream Platform Basic Service Year Plan | Unlimited Event Archive Viewer Login Not Required
Photography (Livestream)
  • Ad Free, Unlimited even pages, Unlimited viewers and storage
  • Unlimited on-demand embedding, HD Video Player featuring DVR and Adaptive Bitrate
  • iPhone, iPad, Android compatible, Livestream Producer, Cloud recording, Live chat with moderation, Live blogging tools
  • Unlimited event archive, No Livestream account required to watch, Vanity account and event URL
  • Local publishing server, All free and basic features, Google Analytics integration
Related video
Google Adwords - Creating Ad Groups - REV UP SALES 5/5
Google Adwords - Creating Ad Groups - REV UP SALES 5/5
iPhone sales up, iPad sales down, Google Play Material
iPhone sales up, iPad sales down, Google Play Material ...
How to Amplify Q4 Sales For Amazon, Google and Adwords
How to Amplify Q4 Sales For Amazon, Google and Adwords ...
Google AdWords to an Email Opt-in vs. a Sales Page
Google AdWords to an Email Opt-in vs. a Sales Page
Related Posts