I’m a huge proponent of advertising on Google AdWords – indeed, my entire business career has been dedicated to helping companies grow through search engine marketing (SEM). As…
After you create or edit an ad, the review process begins automatically. All aspects of your ad are reviewed, including your headline, description, keywords, and website or app…
With Keyword Planner, you can see various historical statistics alongside your keyword and ad group ideas, like the average number of searches for a keyword. Keyword Planner also…
We have been in business for many years and providing individuals with the results they love. A low cost search engine optimization company like i4 has brilliant individuals who…
You re an agency and you want to allocate an agreed-upon, fixed amount each month to your client s account. In addition to the daily budget, you can use budget orders on the account…
Here s some important information to keep in mind when deciding what email address to sign up with: Regularly used email address: You ll want to use an email address that you check…
AdWords Mistake #1 “Focusing on the wrong Keywords”. Founder of KISSmetrics, Crazy Egg, Quicksprout & Hellobar Everyone thinks that the keywords that have high search…
If you have ever noticed the advertisements that appear alongside search results on Google and other search engines, you are already familiar with pay-per-click, or . What Is Pay-Per-Click…
Adjust your campaign settings to help you tailor your campaign. The campaign settings that you select will apply to all ads within the same campaign. The type of campaign that…
By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such…
What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn t that difficult…
Google executive chairman Eric Schmidt on Thursday predicted the end of the Internet as we know it. At the end of a panel at the World Economic Forum in Davos, Switzerland, where…
Your goal as a business owner is to be flush with new business. Our job is to deliver relevant leads at the most economical prices. Our Google AdWords and Pay Per Click (PPC) marketing…
Considering we live in an age where bloggers are sitting front row at Fashion Week, it’s not shocking that more and more women wondering how to start a blog of their own. Of course…
Thankfully, there are plenty of paid search sites that do in fact make it possible for anyone to get paid to search the Internet. All you have to do is register with these sites…
With AdWords, you re automatically charged after your ads show (automatic payments), or in some countries, you can make payments before your ads show (manual payments). Using automatic…
You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn t mean that there aren t effective ways to get your brand out there. Before…
UPDATE 1/7/2016: Google is deprecating this feature and it will no longer work after Aug 2016. For a quick and easy way to share your published Articulate projects, you might want…
Google Pay-per-click marketing enables you to advertise on Google, getting your message out to a vast audience of internet searchers. Conducting PPC marketing with Google requires…
Advertising with AdWords starts with creating a campaign. The type of campaign you choose to create should be based on your advertising goals. For example, if you d like to show…
Everyone knows that if you want to promote your website, you need to work on your search engine listings. What is perhaps lesser mentioned is that there are other ways of drawing…
