How To Get Google AdWords?

About the ad approval process

After you create or edit an ad, the review process begins automatically. All aspects of your ad are reviewed, including your headline, description, keywords, and website or app. These aspects are reviewed according the AdWords advertising policies. Most ads are reviewed within 1 business day, and some ads are eligible to run while in review.

If your ad has any issues, it will stop running. To help get your ad running again, you’ll be notified of the policy and told what you can do next. If your ad isn't showing for certain users, or if it's not showing at all, then the issue could be caused by your ad's approval status.

Get your ads reviewed

Whenever you create a new ad or make changes to an existing ad, that ad is automatically submitted for review. Both active and paused ads will be reviewed.

Once you save an ad, you’ll typically see one of these statuses:

  • Eligible: An eligible ad can run on certain pages while being reviewed. The ad could still be disapproved or suspended, so check on the ad after 1 business day to make sure that it’s been approved.
If your ad or site is disapproved or suspended, here's what to do:

How long a review takes

Most ads are reviewed within 1 business day. However, some reviews take longer because the ad requires a more complex review.

Tip: How to start ads on a particular date

If you need your ad approved by a particular date, submit the ad several days in advance. While most ads are reviewed within 1 business day, sometimes the review process can take longer.

If you're also planning to launch a new webpage at the same time, that webpage will need to be complete in order for your ad to be approved.

To make sure that the page stays hidden until your launch date:

  • Don't link to the new page on the rest of your website. If you were to link to the new page, then search engines might index it, and the page could start appearing in search results.
  • Configure your website’s "robots.txt" file. In your website’s robots.txt file, you can tell search engines not to index the page. Then once you’re ready to launch, remove the change. Learn more about configuring your robots.txt file.
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