With AdWords, you're automatically charged after your ads show (automatic payments), or in some countries, you can make payments before your ads show (manual payments).
Automatic payments is not available to accounts in China or Russia. If you don't see this option in your account, please select manual payments instead.
Automatic payments is a payment setting in AdWords.
Using this setting, you first accrue advertising costs, then have those costs automatically charged to your primary payment method.
To begin, you provide your billing information once, and payments are automatically processed so you don't have to worry that your ads will stop running if you forget to make a payment.
When you're charged
On automatic payments, we charge you for your advertising costs 30 days after your last automatic charge, or whenever your account reaches a predetermined amount known as your billing threshold - whichever comes first.
How the billing threshold works
Your billing threshold is initially set at a certain amount. Each time your account hits its threshold before the 30-day billing cycle has ended, your threshold increases, up to the highest threshold. Thresholds vary per account, country, and currency, so be sure to check in your account to see what your current threshold is. Note that the amount billed may be slightly over the threshold if your account accrues costs quickly.
Say you’re just starting out with your AdWords account, and your initial threshold is .
If you accrue in costs within 30 days, you’ll be charged after 30 days, and your threshold will stay at $50 in the next billing cycle.
However, if you accrue $50 in costs within the 30-day billing cycle:
- You’ll be charged immediately.
- Your threshold will increase to the next threshold amount, for example, $200.
- A new 30-day billing cycle will begin immediately.
Wendy Hughes