AdWords pay-per click enables you to provide relevant messages to interested searchers, all while staying within your budget. Imagine if you could go even further and target your…
The term advertising refers to a type of communication through which audience or consumers are persuaded to take some action. It is a medium for showcasing a product, its features…
Whether you’re looking for a local or national online marketing campaign, we have the in-house talent and experience to deliver strategic results — that is, a continually increasing…
A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads. While that may not seem so surprising…
We never run ads on Wikipedia. Wikipedia is funded by more than a million donors, who give an average donation of less than 30 dollars. We run fundraising appeals, usually at the…
You can use the Internet to advertise your business for free. internet image by Alexander Kosenkov from Fotolia.com Advertising your business can be a significant part of your…
As a publisher, you may either be: In either case, it’s important to understand how different online ad models—CPM, CPC, CPL, and CPA—can impact what you offer to advertisers…
YouTube may create a subscription model, allowing consumers to watch videos without having to sit through video advertisements first. Susan Wojcicki, the CEO of YouTube, told The…
Browse issues IJIMA is listed in: Honorary Editor-in-Chief Eldon Y. Li, National Chengchi University, Taiwan Editor in Chief Yen, HsiuJu Rebecca, National Tsing Hua University…
Marketers turn to Twitter to drive tangible business goals like sales, leads and website traffic. Over the last year, we’ve enhanced our ads platform with new targeting options…
Ad : For Web advertising, an ad is almost always a , a graphic image or set of animated images (in a file called an animated GIF ) of a designated pixel size and byte size limit…
Editor s Note: As of July 2015, Website Grader is back! Grade your website at . Since it launched in 2006, HubSpot s award-winning free tool, Website Grader, graded more than 4…
Cost per Click. Cost per Mille. Cost per Action. Cost per Lead. Cost per Engagement… Today’s digital advertising is filled with many different pricing options. Just a few decades…
Small businesses have several low-cost advertising options. mobile phone image by Vladimirs Koskins from Fotolia.com The best advertising and business promotions can be accomplished…
