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Honorary Editor-in-Chief
- Eldon Y. Li, National Chengchi University, Taiwan
Editor in Chief
- Yen, HsiuJu Rebecca, National Tsing Hua University, Taiwan
(hjyenmx.nthu.edu.tw)
Associate Editors
- Avlonitis, George J., Athens University of Economics and Business, Greece
- Gabbott, Mark, Monash University, Australia
- Garcia-Madariaga, Jesus, Universidad Complutense de Madrid, Spain
- Guan, Chong, SIM University, Singapore
- Hanson, Ward A., Stanford University, USA
- Liljander, Veronica, Swedish School of Economics and Business Administration, Finland
- Littler, Dale A., UMIST, UK
- Richards, Jef I., University of Texas at Austin, USA
- Yim, C.K. Bennett, The University of Hong Kong, Hong Kong SAR, China
Editorial Board Members
- Abe, Makoto, University of Tokyo, Japan
- Brown, Stephen, University of Ulster, UK
- Brown, Stephen W., Arizona State University, USA
- Chakravarti, Dipankar, University of Colorado, USA
- Chattopadhyay, Amitava, INSEAD, France
- Currim, Imran, University of California, USA
- Diamantopoulos, A., University of Vienna, Austria
- Edvardsson, Bo, University of Karlstad, Sweden
- Ewing, Michael, Monash University, Australia
- Farris, Paul W., University of Virginia, USA
- Finn, Adam, University of Alberta, Canada
- Franke, George, University of Alabama, USA
- Ghauri, Pervez N., Kings College London, UK
- Ghosh, Avijit, College of Business, USA
- Gorn, Gerald J., Hong Kong University of Science and Technology, Hong Kong SAR, China
- Greve, Goetz, HSBA Hamburg School of Business Administration gGmbH, Germany
- Grewal, Dhruv, Babson College, USA
- Gummesson, Evert, Stockholm University, Sweden
- Haugtvedt, Curtis P., The Ohio State University, USA
- Hennig-Thurau, Thorsten, Bauhaus-University of Weimar, Germany
- Howell, Roy, Texas Tech University, USA
- Hui, Michael K.M., Chinese University of Hong Kong, Hong Kong SAR, China
- Kumar, V., University of Connecticut, USA
- Leckenby, John D., University of Texas at Austin, USA
- Lee, Angela, Northwestern University, USA
- Lee, Kam-Hon, Chinese University of Hong Kong, Hong Kong SAR, China
- Leigh, James, Texas A&M University, USA
- Lemmink, Jos, Maastricht University, Netherlands
- MacInnis, Deborah, University of Southern California, USA
- Malhotra, Naresh K., Georgia Institute of Technology, USA
- Mattsson, Jan, Roskilde University, Denmark
- McKee, Daryl, Louisiana State University, USA
- Midgley, David F., INSEAD, France
- Mohr, Jakki J., University of Montana, USA
- Morgan, Robert M., University of Alabama, USA
- O'Guinn, Thomas C., University of Illinois at Urbana-Champaign, USA
- Parasuraman, A. "Parsu", University of Miami, USA
- Pels, Jaqueline, Universidad Torcuato Di Tella, Argentina
- Peterson, Robert A., University of Texas at Austin, USA
- Phelps, Joseph E., University of Alabama, USA
- Piercy, Nigel, The University of Warwick, UK
- Preston, Ivan L., University of Wisconsin, USA
- Reibstein, David J., University of Pennsylvania, USA
- Reid, Leonard N., University of Georgia, USA
- Rotfeld, Herbert J., Auburn University, USA
- Ryan, Patricia, Macquarie University, Australia
- Samiee, Saeed, University of Tulsa, USA
- Sawhney, Mohanbir S., Northwestern University, USA
- Shimp, Terence A., University of South Carolina, USA
- Spekman, Robert E., University of Virginia, USA
- Srivastava, Rajendra, Emory University, USA
- Stewart, David, University of Southern California, USA
- Vilcassim, Naufel J., London Business School, UK
- Vrontis, Demetris, University of Nicosia, Cyprus
- Ward, Scott, University of Pennsylvania, USA
- Yadav, Manjit S., Texas A&M University, USA
- Yusuf, Farhat, Macquarie University, Australia
- Zwick, Rami, University of California, Riverside, USA
A few essentials for publishing in this journal
- Submitted articles should not have been previously published or be currently under consideration for publication elsewhere.
- All our articles are refereed through a double-blind process.
Submission process