Ads of the World

I think that this is a very smart move by Lego to recreate these statues in such a artful way. I personally have tried to make Lego creations and can understand the difficulty and art of creating Lego’s. I was only creating eight by eight block towers so to make a creation like these must’ve been very time consuming. The reason I think this is such a smart move by Lego is because of the free advertising they are giving. Through philanthropy, people are able to come to the park and admire the Lego pieces. This might increase sales locally within the area because of the attention through this charity.
Another company that I saw do this sort of philantorpist advertising is coca cola. Migrant workers building the 2022 World Cup Olympic stadium in Qatar were unable to call home. Coke set up “vending machines, ” with telephones that allowed the workers to call home for up to 10 minutes while enjoying a Coke.
In both of these instances, the advertising given by both companies is a great strategy to promote their brand.