Manage Google AdWords

Individuals who have received this certification have successfully passed the AdWords Fundamentals and Video Advertising exams.

Shopping Advertising

Individuals who have received this certification have successfully passed the AdWords Fundamentals and Shopping Advertising exams.

Google Analytics Individual Qualification (IQ)

Individuals who have received this individual qualification have successfully passed the Google Analytics IQ exam.

Tips for finding the right professional

There are many things you may take into consideration when looking for the right professional to help you manage your account. Below are a few areas to consider when you're making this important decision

Service levels and specializations

Different professionals have different areas of expertise, so you should talk to them or look at their profile page to get a better understanding of the services they offer. Here are some questions to keep in mind:

• Will they continually manage and optimize your account after setting it up for you?
• Will they be available for questions or visits in person or by email?

If a Google Partner is setting up a new AdWords account for you, we suggest you also maintain access to your account. Do this by asking your professional to give your email address administrative access to the account.

AdWords expertise

A company might become qualified by having a few individuals who are certified. Check that your specific account manager took the proficiency exams. You want to make sure that the person managing your account has the knowledge you need.

Costs and billing

Since agencies may offer different services and charge different feeds, make sure that you understand how much of your money is going to Google for the ads served, and how much to the agency for their work. You can request copies of Google invoices to see a breakdown of the charges. Here are some additional things to keep in mind:

• Ask whether the company is willing to give you access to your account.
• Understand your contract with the agency, and ask about any provisions that you find confusing.
• Discuss what happens to the account if the contract is terminated.

How to determine your costs

The agreement with your Google Partner may include charges for additional services, such as campaign development, account management, or creative services, as well as any costs directly incurred in your AdWords account.

Google Partners are expected to, at a minimum, provide advertisers with monthly data on AdWords costs, clicks, and impressions at the account level. When sharing Google advertising cost data, Google Partners have to include the exact amount charged by Google, exclusive of any additional fees they charge for their services. You can use this AdWords-specific information to calculate how Google advertising is performing for you, and you can include the total cost charged by the Google Partner to calculate your overall return on investment.