About Google ads

Search adAs you browse the Internet, read your email and shop online, you’ve probably noticed Google ads on these sites related to what you’re searching for or viewing. For example, your Google Search results page may show text ads similar to a search phrase you just typed, or your favourite blog may show interactive ads related to the content on the page. Google ads can also appear on Gmail, Google Earth and Google Maps.

So, why do we show ads and why might you see particular ads?

In this article

  • Why you may see particular ads
  • Keep Google free. Ads help support many of Google’s products like Google Search, Maps and Gmail, to name a few.
  • Help you find products and services. We try to make ads as useful as possible – and many can help you research and shop better online.
  • Help fund the websites you visit. Through programmes like AdSense, millions of websites earn money to keep the lights on and pay staff - by displaying ads.

Why you may see particular ads

You may see Google ads on Google Search and related products, Gmail and sites across the web.


Search ad

Gmail ad

Display ad

Video ad

On Google Search

You may see text ads on Google search results pages and other Google products such as Google Maps. The ads you see may be based on what you searched for, your location and the time of day. Depending on settings you've chosen, here are some factors that also determine the ads you see:

  • Previous search activity related to your current search
  • Google Web History and the settings in your Ad Settings
  • Non-personally identifying information in your Google account, such as your age and gender
  • Previous interactions with Google’s ads, advertising services or search results

Examples

You recently clicked on a search result for a kayaking website, or you recently visited that website. Later, when you search for “holidays”, you might see a personalised ad for a holiday destination where you can kayak.

On Gmail

You may see text or image ads in Gmail as you read your messages. The ads you see may be based on many of the same factors as ads in Google Search as well as additional factors such as the messages in your mailbox.

Example:

You’ve recently received lots of messages about photography and cameras. In Gmail, you may see an ad with a deal from a local camera sho.

Note

Ad matching in Gmail is fully automated; no humans read your email to show you ads.

On YouTube, sites across the web and mobile apps

You may see ads in a variety of formats (text, image, video) on YouTube as well as on sites and apps that partner with Google, also known as the Google Display Network. The ads you see may be based on the content of the site you’re viewing and your recent geographic location, amongst other factors. Depending on the settings you've chosen, here are some factors that also determine which ads you may see:

  • The types of website you visit and the mobile apps you have on your device
  • The DoubleClick cookie on your browser and your Ads Settings
  • Websites and apps you’ve visited that belong to businesses that advertise with Google
  • Your activity on another device, if you previously signed in to your Google account on another device
  • Previous interactions with Google sites, apps, ads or advertising services
  • Your Google profile, including YouTube

Example

You enjoy visiting websites and blogs about gardening. You may see ads related to this interest on gardening and non-gardening sites as you browse the web.

Ads on Google products and services using data shared by partners

You may see ads on Google products and services, including Search, Gmail and YouTube, based on information, such as your email address that you provided to advertisers and the advertisers then shared with Google. As a reminder, we won't combine DoubleClick cookie information with personally identifiable information (PII) unless we have your opt-in consent.

Related video
Secrets about Google Adwords
Secrets about Google Adwords
Google Audio Ads Overview
Google Audio Ads Overview
Render-341-23ene10-Google ads
Render-341-23ene10-Google ads
Information About Google Product Listing Ads
Information About Google Product Listing Ads
Family Jewels "I Love You To The Moon And Back" Mini Pendant Necklace, Grey
Jewelry (Family Jewels)
  • As a heartfelt gift, this beautiful and colorful pendant necklace is a shining example of love.
  • Featuring an I Love You To The Moon And Back inscription on a 1 diameter pendant, this necklace is the perfect way to show how much you care.
  • The necklace can be worn on any occasion, and is a fit for any outfit whether you choose to dress-up or dress-down, and is available at an affordable price!Ê
  • Arrives in a pendant gift box on a comfy cotton bed, all ready for gift-giving, straight from the Amazon warehouse.
  • YOU CAN WIN $50 - Yes, that s not a mistake - because we love our customers, 1 OUT OF EVERY 100 ORDERS OF THIS PRODUCT INCLUDES A CRISP $50 BILL, COLD HARD CASH...
Microsoft Software Microsoft Office Home and Student 2016 | PC Key Card
Software (Microsoft Software)
  • Full, installed Office 2016 versions of Word, Excel, PowerPoint, and OneNote
  • For 1 PC (Windows 7 or later, home use)
  • Easily save your documents online with free OneDrive online storage, available for all OneDrive users
  • NOTE: Does not include Outlook, Publisher or Access
Google Ads
Google Ads
What to do about Google AdWord Ads
What to do about Google AdWord Ads
Related Posts