Ready to start advertising your business on Facebook, but not sure where to begin?
Then you're in the right place.
You can use ads to do a variety of things, from grow your Facebook audience to promote your apps on mobile.
In this guide, we're going to look at the current Facebook advertising options available & how to use them.
Facebook Ad Types
First, let's look at the various types of ads Facebook offers.
1. Clicks to Website
Clicks to Website ads allow you to link to specific pages on your website in the news feed for both desktop & mobile users as well as the right sidebar.
2. Website Conversions
Website Conversions ads allow you to direct visitors to specific pages with the goal of turning those visitors into sales, leads, or subscribers.
Before you create your ad, you'll want to add a conversion-tracking pixel to your website.
You can create conversion-tracking pixels in your Facebook Ads Manager. You'll create a pixel to be added to each page on your website that signifies the completion of a specific goal, such as the order confirmation page when people make a purchase or the thank you page when people send in a lead form.
Once you set up your conversion tracking pixel, you can create Website Conversion ads. Website Conversion ads can be placed in the news feed for both desktop & mobile users as well as the right sidebar.