New Google ads

Redesigning AdWords for marketing in a mobile

Since introducing AdWords 15 years ago, we’ve seen a fundamental change in the way people find what they want, when they want it. We now use multiple devices throughout the day, and watch more videos and visit more websites and apps than ever before. Today, more Google searches take place on smartphones than on computers, globally.

The days of predictable web sessions have been replaced by numerous short bursts of digital activity throughout the day, primarily on mobile. In these micro-moments, consumers expect ads to be helpful and relevant - whether that’s showing product details, directions to the nearest store, a phone number to call, or additional information about the business they’re interested in.

The innovations in AdWords that make these experiences possible have helped many businesses reach their customers in better, smarter ways. What was once a tool to help advertisers place text ads on search results has become so much more than that. As a result, we’ve seen an increase in the complexity that marketers face every day. For example, AdWords now encompasses display and video media that can be bought on YouTube and across the web. And that’s just the tip of the iceberg.

This rise in complexity has created the need to reimagine AdWords, and over the past year, our product teams have been thinking hard about about how we can make AdWords as relevant for the next 15 years as the first 15. From creating a single Shopping campaign to updating thousands of text ads, we needed to do this in a way that works well for all advertisers around the world, regardless of size or objective.

So we met with many of you - large and small advertisers, from power users to beginners - in order to understand what we’re doing well and where we’re falling short. The comments we received and insights we uncovered were illuminating, and they ultimately resulted in user studies, product refinement, and this important milestone.

Today I’m excited to provide an early look into the new AdWords experience and three key areas of the platform we’re deeply focused on. Each is rooted in the feedback we heard from you.

AdWords should be more about your business, and less about our product. We want everything to support the way you think about your business. From the way you express business goals to the way you measure and manage your ads, we want to make it super easy to execute and optimize campaigns based on your unique marketing objectives.

You want the data you care about at your fingertips. From the campaigns that drive the most profit to the percentage of traffic coming from mobile, we want to surface insights and help you visualize them in more actionable ways. By seeing the data most relevant to your business goals, you can spend more time optimizing campaigns and identifying opportunities.

At the end of the day, you need simple yet powerful tools that help you do more in less time. You should be able to complete your most important tasks, like managing ad extensions and building reports, all in one place. With less clutter and more intuitive workflows, you can quickly make the changes that move your business forward. What should be most noticeable about this new AdWords experience is the look and feel. This is Material Design, the design language that’s at the core of our favorite Google apps like Maps, Search, and Gmail. While this AdWords may look and feel different, your campaigns will run the same as they run today - with no upgrades or migrations.

Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.

We look forward to undertaking this journey with you and to delivering the tools you need to connect with consumers in meaningful and relevant ways.

Resources
  • plastic surgeon las vegas
  • Benefit from fantastic savings on בתי מלון בבוקרשט , just by taking a look at http://hotels555.co.il
All Phone Most Case All Phone Most Case / Special Offer Smart Phone Hard PC Protective Case Cool Image Skin Cover for Huawei Google Nexus 6P // ADS Lightning
Wireless (All Phone Most Case)
  • Precision cut out for your buttons, ports, camera and flash.
  • Hard Case Cover gives you mobile phone a safe protection.
  • Easy, snap on/off installation.
  • Perfect Hand process give you different visual feeling.
  • Ultra thin, shockproof function, Rock Brand.
Related video
New Google service will block ads -- for a fee
New Google service will block ads -- for a fee
New Google Tool Helps Businesses Deliver Better Online Ads
New Google Tool Helps Businesses Deliver Better Online Ads
Rock Bull ads on 7th avenue in new york city - Canvas Wall Scroll Poster (24x16 inches)
Home (Rock Bull)
  • Canvas Wall Scroll Poster size 24 x 16 inches.
  • Fine Quality Canvas Wall Scroll Poster - with texture, rich colour and superior materials.
  • Rolled and shipped in a protective tube.
  • All the image samples were collected from Google Image Search, if the sample pictures hurt any author s benefit, author please contact us to remove.
  • Dear customers, the posters have varies sizes(24*16inches,28*20inches,32*24inches), Please search the name of product you like in our store and you can get all the...
New Google feature tries to explain ads in search, Gmail
New Google feature tries to explain ads in search, Gmail ...
NOVO BOT ADS New Google Adsense Bot 2016
NOVO BOT ADS New Google Adsense Bot 2016
Google Play Store gets ads, YouTube Kids is out, new
Google Play Store gets ads, YouTube Kids is out, new ...
Newborn Search Engine Ads : Google New Baby
Newborn Search Engine Ads : Google New Baby
Related Posts