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Getting LEAN with Digital Ad UX

Getting LEAN with Digital Ad UXWe messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience.

Twenty years ago we saw an explosion of websites, built by developers around the world, providing all forms of content. This was the beginning of an age of enlightenment, the intersection of content and technology. Many of us in the technical field felt compelled, and even empowered, to produce information as the distribution means for mass communication were no longer restricted by a high barrier to entry.

In 2000, the dark ages came when the dot-com bubble burst. We were told that our startups were gone or that our divisions sustained by corporate parent companies needed to be in the black. It was a wakeup call that led to a renaissance age. Digital advertising became the foundation of an economic engine that, still now, sustains the free and democratic World Wide Web. In digital publishing, we strived to balance content, commerce, and technology. The content management systems and communication gateways we built to inform and entertain populations around the world disrupted markets and in some cases governments, informed communities of imminent danger, and liberated new forms of art and entertainment—all while creating a digital middle class of small businesses.

We engineered not just the technical, but also the social and economic foundation that users around the world came to lean on for access to real time information. And users came to expect this information whenever and wherever they needed it. And more often than not, for anybody with a connected device, it was free.

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