The revenue generation imperative. Sales process inefficiency. Complex, non-integrated technology platforms. Misalignment between organizational structure and business strategy…
Google Adwords generates the lion’s share of the company revenue. It is known as a “pay-per-click” (PPC) type of advertising which is meant to promote products created by individual…
Monday to Thursday: 9.15am to 5pm Friday: 9.15am to 4.30pm The JobCentre should be the start of your job search, whatever your circumstances or requirements. The JobCentre team…
A WITTY commercial for Adobe, the software firm, that aired last year showed a blissful team of executives and factory workers, who return to work when they think sales are up…
Mid-February is an interesting time of the year. The stores, malls, and grocery stores are jam-packed with people shopping for Valentines Day. If you like to shop, this may be…
Pay Per Click advertising has transformed the way in which businesses attract consumers. It is not only one of the most important and effective forms of advertising, but it is…
The Benefits of Google News First, why would you want to be picked up by Google News? What are the benefits? The aim of Google News is to filter through the world’s news and make…
The most common method of advertising involves putting a For Rent sign in front of the building or in one of the windows. This method works best when there s a lot of foot and…
CPMStar is the Oldest and Largest Ad Network in the Games and Youth oriented Entertainment space. CPMStar connects brands and game publishers with the largest audience of game…
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will…
This Guide applies to Non-corporate Commonwealth Entities (NCEs) under the Public Governance, Performance and Accountability Act 2013 (PGPA Act). Corporate Commonwealth Entities…
As a consultant to tech startups, I’ve seen entrepreneurs planning online ventures confused when it comes to projecting advertising revenue. Having done ad projections with the…
Data-Driven Thinking is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Gough, vice president…
If you’re in the advertising industry, “native” has probably been a consistent topic of conversation lately—perhaps in the context of, “What is this native advertising, anyway?”…
Cross Device, Cross Platform Desktop From standard to premium formats and custom integrations, we measure what you need. Mobile From mobile web to in-app, we have you covered…
Council to Promote Industry Standards Chief Research Officer and Chief Academic Officer Join to Move Council Forward –In an effort to clarify the confusion that exists in the ad…
We use Double Click for Publishers (by Google) as our online ad management system. We sell based on cost-per-impression in chunks of 100, impressions, but can tailor the number…
Internet advertising has obvious advantages over traditional advertising, and also unavoidably brings its disadvantages, mainly in the following aspects: Visitors to their online…
Hold on to your hats, because much of what you thought you knew about online advertising might be wrong. The company said that it found a significant correlation: when brick-and-mortar…
With YP on my marketing team, I’m able to focus on other areas of my business. Bea Mulawarman Bee the Buzz Events Lead generation is vital to the success of Bea Mulawarman’s…
How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era. So is it working? Is Nike’s massive digital push a true replacement for…
