BANGALORE: Online media network platform Komli Media has acquired Singapore-based online advertising network, Admax, in a cash-and-equity deal, said Komli's CEO, Prashant Mehta . Mehta declined to reveal the deal size. With this buyout Komli intends to expand its reach in South East Asia, which Mehta termed as a billion-dollar opportunity. "We will be able to leverage Admax's team, expertise and relationships in all the South East Asian markets, "...
NEW DELHI: The Indian online display advertising market is expected to grow about 32% this fiscal to Rs 430-crore, lower than the 38% growth it showed last year, says a study by the Internet and Mobile Association of India and research agency IMRB, shared exclusively with ET. A decline in online advertising by banks and financial companies was largely responsible for the dip, even as auto, FMCG, telecom and education sectors increased...
Internet advertising is on a roll in the US market. The online advertising revenue has gone up by 38 per cent in the period October-December 2003 viz-a-viz last year. Out of the total online ad revenues of $7.2 billion in 2003, the Q4 alone contributed $2.2 billion. The findings are a result of the study done by the new media group of PricewaterhouseCoopers (PwC) and commissioned by the Interactive Advertising Bureau (IAB). It is the highest...
BANGALORE: Flipkart will soon offer online advertising and brand consulting for vendors using its electronic marketplace, its diversification into fee-based businesses much like Google or Facebook aimed at chasing new high-margin revenue streams to accelerate profitability ahead of a potential public listing. On the commerce front, the company has picked furniture as a category it will seek to expand in as part of this thrust...
A committee set up to review the equalization levy imposed on online advertising such as on Google and Facebook has suggested a Rs 1 lakh threshold for this tax and rate of 6-8%. Government has proposed an "equalisation levy" of 6% on the fees that advertisers pay. The committee set up by the central board of direct taxes ( CBDT ) has suggested that equalization Levy may be imposed on specified...
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