Online advertising Basics

Basic Terms in Advertising

A window that launches automatically behind the current browser window. It is a type of advertisement like expandable, video Ads are also type of advertisement .

16. Pop-Up

A window that launches automatically in front of the current browser window.

17. Affiliates

A type of advertising system based on the CPA payment method whereby web sites run advertiser’s banners for free but get paid on any sales or registrations that result from visitors that click on the banner.

18. Agency

An organization that provides a variety of ad services for advertisers,  including helping them design creative and locate the best place to run their advertising campaign.Today there are number of agencies in market, e.g Exponential, Zedo, Eye Blaster etc..

19. Cookies

Cookies are small files that are sent from a web server to the local user’s computer to store information unique to that user.Often used by advertisers to keep track of the number and frequency of advertisements that have been shown to a visitor or by sites to help them determine the number of unique visitors.Cookies can also be used to target advertising, such as targeting advertising based on an individual’s user profile on a site.

20. Frequency Capping

A term used to describe the number of times the same advertisement is shown to the same visitor during a particular session or time frame.Frequency Capping is a popular method for ensuring that a single user does not see the same ad too often.

21. Geo targeting

Geo targeting is the practice of targeting ads to web users based on their physical location, e.g. If i want to show to Ad only to US citizen i can target the Geo only to US so no other user at different location can see the Ad .

22. Interstitial

An particular type of advertisement that loads between web pages, requiring a user to look at it before getting to the page they meant to go to.It is one of the closest things on the Internet to television commercials.

23. Post Click Tracking – PCT

This is used to track if a user performs an action after clicking on a banner,  such as completing a registration page or purchasing an item. It is done with the use of a cookie placed in the browser that is read by a tracking pixel on a page (such as an order confirmation page or a “thank you for signing up” page).

24. RON

Run of network (RON) means a banner will run on all the network i.e it has the potential to appear on any page of any site that is part of an ad network.This type of buy is not targeted to any specific choice, it tends to be the least expensive type of advertisement that can be purchased.Custom targeting is quite costly than RON.

25. Leaderboard

Leaderboard is a standard size of an online banner ( advertisement ) of size (w) 729 x (h) 90 (in pixels).

26. MPU ( Mid page Unit )

MPU (Mid Page Unit) or medium rectangle is a banner (advertisement) size of (w) 300 x (h) 250 (in pixels).

27. Skyscraper

Ad Dimension 120×600. Commonly used on the side of pages.

28. ATF – “Above the fold” of a web page.

29. BTF – “Below the fold” of a web page.

30. Insertion Order

It’s a formal contract binding between both the buyer and seller of inventory.

31. Ad Tags

HTML code produced by your ad server that displays the corresponding creatives.

32. Pacing

Pacing is how fast the purchased impressions are delivered, like if the pacing is AGGRESSIVEÂ, it means the impressions are to be delivered in a fast pace while if the pacing is GOVERNED, it means the impressions are to be delivered in some pattern and also in slow mode.

What are the 33 powerful tricks & techniques of the language of desire How to make phone xharge aster What does agora mean What does break even mean in options What does low mchc mean How to roast red peppers? What to do with coin tips How would your body react if you were to stuff 30 q-tips down the ear canal What does rimfire mean What does disavow mean What does hardwired mean How to devide tips Tingling in tips of fingers when lifted What do numbers mean What are the signs of dehydration What does astringent mean How to sleep fast in 5 minutes? How to delete instagram account in app? What does it mean when your lymphocytes are low Tips on how to read a book in a day What is allocated tips on w2 How to evolve skorupi How to start a business online How much tips do servers make a night What does grooming a child mean How to create a fillable pdf? What does bv look like pictures How to clean dryer vent from outside What does abba stand for What does symmetry mean How to pair roku remote How to get harder erections? What company makes q tips How arsene lupin tricks ganimard How to connect firestick to tv? What luteal phase mean How to read a pulse oximeter? Where to watch bbc new tricks episodes What does pvc mean What does tk mean What does liquidity refer to in a life insurance policy What does uniform mean Tips for employees who suspect employers violate safety rules in minnesota How to treat parvo at home When will post office have new tricks How to make distilled water How to become an electrician How do people do prediction tricks What does formidable mean How to do a vlookup in excel What does r value mean in insulation How to make red rice Flare bartending tricks how to What does ' mean in measurement How to draw dogs What are two dribbling tips What does seal stand for What does it mean if a norfolk pine has brown tips How to calm down? What are crystals What does quarry mean 10 tips on how to bath a dog Tips on how to get good at selling How to make an appointment for social security New tricks ucos why isn't it "ucocs" What signs does aquarius get along with How to do easy fun family magic tricks How to relieve gas pain? How to hack facebook account? What does alchemist mean What does pre approved mean How to eat grapefruit? How many oz of water to drink a day? What does cogent mean What does minority mean How to grow out nail tips What does innuendo mean How it's done magic tricks How to do stick tricks drums Diy tips how to secure a smell item for cutting when you do not have a clamp What can you used when you burn your finger tips Where are beef tips from How to get off sns with tips What does antihero mean How to get chapstick out of clothes How to make hay in little alchemy? How to delete my instagram account How to help a sore throat How much water to drink? How to calculate marginal cost Tips on how to genji deflect Tips for people who suck at eyeliner What does it mean to evaluate an expression What are professional references What tricks can chickens do How to take care of bamboo What does fraternal mean What does mesoamerica mean Dark souls how to get gargoyle axe tips and tricks How do you say are the tips good in spanish translation What does abc mean How to get to church of inhibition elden ring What does lmao mean in text What does kyle mean What maintenance does a tesla need What kind of tricks do dolphins do What is province mean How to put a plastic tips on shoelaces How much is it to put a dog down? What does a bad egg look like Tips on how to run a successful salon What does bms stand for How to factory reset pc? How much does it cost to paint a truck How to intensify phentermine? What does nbd mean in texting How to fall asleep fast 12 tricks How to find someone free of charge? How bad is it to put q tips in your ears How long does milk of magnesia take to work What does mashallah mean How much money do you need to retire comfortably What does pink flamingos mean What does resuscitate mean What does trolling mean How to check? How to stop dog from licking paws home remedy? How to make lyft pax tips driver What is the tips surgery Which is cheaper avery or online stickers tips How to resize an image? What are signs of a blood clot What does cue mean Mind playing tricks on me was a sample of what song Batman can not catch a thief who tricks time What does cringy mean How to become a foster parent? How to do tricks on mx vs atv all out How to get rid of moles in your yard What does kia mean What does an orange moon mean What are the rungs of the dna ladder made of How to add a signature in gmail? How to make a mango smoothie How to get rid of spiders in house? What messiah mean What does s.e.a.l mean I want to learn how to do many magic tricks in spanish What does kia mean How do you do magic spells and tricks What time does amc open How to clean gas stove top? What time does american idol come on What does wfh stand for What does inept mean How to clear your sinuses? What does boomer sooner mean How to reset apple watch password What does it mean when plant leaf tips turn brown How to inline skate tips and tricks beginners How to block your phone number How to know if your pregnant? How to get a copy of your birth certificate What mean What does penile cancer look like How to start a company? How to calculate watts How to strip paint from wood What does release mean in the giver What does obgyn mean What does a blood moon mean What does sarcasm say about a person What are twic cards used for What does tendered mean What does induction mean What does it mean when your dog licks his paws What are zoodles What does the name joe mean What does palo alto mean What does sub mean in text What does ctr mean What does pg 13 mean What does short term disability cover What are nitrates in food What is the canine club 2 tips and tricks How do you do smoke tricks from your mouth What do the heart emojis mean How to get rid of bees? What does it mean to be a virgo What is metaphysical mean What does presale mean What is a simp mean How much social security do i pay on tips What are threads in cpu What does separate but equal mean What does ona mean What does a micro penis look like What does starboard mean How long does adderall take to kick in What time does ace close Facebook hacked how to fix? How to pass emissions test tricks What are electric pokemon weak to What does eid mean Resume tips when you have no experience What does indent mean Stage 4 liver cancer how long to live? Word meaning someone who tricks others What your dreams are telling you What does mutual friend mean What animals are rare What does ehh mean What does whip mean in baseball What does a black tongue mean Tips for responding when the people you're talking to get distracted How much does it cost to get a tooth pulled What does reboot mean How to make latte? How to play fortnite tips and trick How many branch tips for christmas tree What does introspection mean What does mwa mean What mean girls character are you What does smdh mean What does divergent mean What time does rite aid open How to use instant pot as slow cooker? How to make cards of air magic tricks How to make a banner in minecraft What are email etiquettes What does ethnicity mean What does rail mean How to make bath salts? Tips from the trenches how to survive your hospitalization What does orange snot mean What does pse mean What does it mean if you have brown discharge How to self suck What does busty mean How to fix back pain How to transfer? How do you train a betta fish to do tricks How to cook rainbow trout? What does imodium do How long to boil sausage How to raise hemoglobin How to make sausage and peppers Which of the following attacks tricks victims into providing Get tips on how to buy car insuance How to get rid of viruses on iphone? How to do homework faster simple tips What does temporarily mean What time does snl start What yugioh cards are worth money When are tips available on instacart How to stop from throwing up How to get battle stars in fortnite What does education mean How to keep pastry bag tips from falling off What does megan mean What does avail mean What voting rights are being debated How to create a google account? Why do the tips of my toes get dry and cracked What time does chick-fil-a close What does shalom mean in english How to screenshot on a macbook What does self concept mean
Online Marketing: The Definitive Beginner's Bundle: Internet And Facebook Marketing Made Simple With These Essential Beginner Guides (Online Marketing, Facebook Marketing, Internet Marketing)
eBooks ()
Related Posts