Google AdWords Platform : Web promotion

type Platform (v201506) | AdWords API

Inheritance

Represents Platform criterion.

A criterion of this type can only be created using an ID. A criterion of this type is only targetable. This is enabled for AdX.

Namespace

Field
Criterion (inherited)
id	Filterable Required Selectable xsd:long ID of this criterion. This field can be selected using the value "Id". This field can be filtered on. This field is required and should not be null when it is contained within Operators : SET, REMOVE.
type	ReadOnly This field can be selected using the value "CriteriaType". This field can be filtered on. This field is read only and will be ignored when sent to the API. Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. Enumerations CONTENT_LABEL Content label for exclusion. KEYWORD Keyword. e.g. 'mars cruise' PLACEMENT Placement. aka Website. e.g. ' VERTICAL Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network. USER_LIST User lists, are links to sets of users defined by the advertiser. USER_INTEREST User interests, categories of interests the user is interested in. MOBILE_APPLICATION Mobile applications to target. MOBILE_APP_CATEGORY Mobile application categories to target. PRODUCT_PARTITION Product partition (product group) in a shopping campaign. IP_BLOCK

Field

Criterion (inherited)

id

Filterable

Required

Selectable

xsd:long

ID of this criterion. This field can be selected using the value "Id". This field can be filtered on. This field is required and should not be null when it is contained within Operators : SET, REMOVE.

type

ReadOnly

This field can be selected using the value "CriteriaType". This field can be filtered on. This field is read only and will be ignored when sent to the API. Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

Enumerations CONTENT_LABEL Content label for exclusion. KEYWORD Keyword. e.g. 'mars cruise' PLACEMENT Placement. aka Website. e.g. ' VERTICAL Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network. USER_LIST User lists, are links to sets of users defined by the advertiser. USER_INTEREST User interests, categories of interests the user is interested in. MOBILE_APPLICATION Mobile applications to target. MOBILE_APP_CATEGORY Mobile application categories to target. PRODUCT_PARTITION Product partition (product group) in a shopping campaign. IP_BLOCK

Source: developers.google.com