5 Types of Online Marketing You Should Be Doing By Now
Every local business dreams of getting more customers to call them or walk through the door, and online marketing is one of the fastest and most cost-effective ways to make that a reality. But with all the different types of online marketing available to businesses today today, it can often be confusing on where you should start to get the most out of your efforts. While there are several ways to diversify your online marketing, here are five fundamental online marketing tactics that will get you off on the right foot by establishing your presence online and driving potential customers to your business.
Show Off Your Business With a Great Website
A business website is the most valuable piece of any small business’ online marketing strategy. So, it’s no surprise that nearly one in four SMBs plan to spend more on their company website in 2013. That’s because a website is one of the few places online that you own 100% and can use as a home base for all of your online marketing efforts. A business website gives you the space to share detailed information about your business, products, and services with the bandwidth for extra content like videos, images, and your business blog that can help your visitors decide to choose from you. And, when the content on these pages is optimized for search, they can help local searchers find you online. Plus, having a website, or more specifically a landing page on your website, is a great way to get the most out of your online advertising. By driving your ads – including search, display, retargeting, and social media – to an optimized landing page, you can help increase more conversions and increase the ROI of your online ads.
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