CPM Web

Some of the most common questions I receive revolve around how I get advertisers to my blog, how I make money with advertising on my blog, and anything related to money and advertising.

While there are a variety of questions and answers surrounding this topic it all really comes back to the basics: Content equals traffic and traffic equals money.

Why I Didn’t Have Ads On My Blog For Nearly Two Years

One of the things that used to mystify people was why I didn’t have advertising on my site when it was new. While I didn’t for the most part it doesn’t mean I wasn’t like every other new blogger out there: I experimented with advertising.

When my blog was maybe a month old I signed up for a Google Adsense account and placed a few ads on the site. While I wasn’t getting much traffic and therefore not making much money from the ads, somehow in my mind I thought it made my site look more professional. Although much of the advice that I read said ads on a newer site were a bad idea, I still thought that for me it was different. One day that all changed.

In maybe my second week of having the ads up I had written an article which made a mention of then Notre Dame Head Coach Charlie Weis and it noted that he wasn’t exactly the most fit guy in the world. This reference to Weis’ physique was less than a sentence but because of the contextual nature of Adsense, an ad for “Find Fat Chicks” appeared on my site. I believe seeing that ad on my site was my moment of clarity where I realized, maybe Adsense wasn’t for me.