A solid understanding of search engine marketing is vital to a successful digital marketing campaign. In this course you will learn about how your website is found on Google, the search landscape and how to spot trends in search.
The Search Ecosystem - the Search Landscape
Overview of the search landscape.
Getting on Google and the Benefits of Being on Google
Learn how to get your business, products and services listed on Google and connect with potential customers. Find out how Google Search can help customers find you.
How your Website is Found on Google
There are billions of web searches in the U.S. each month. Discover how your website can be found by customers who need your products and services. Learn how to choose the right words to describe your business and explore online marketing tools like Google AdWords Express and Google AdWords.
Google Real-Time Insight Finder - Demo Video
A video to show how you can use Google's Real-Time Insights Finder to support your marketing planning process. Discover how our insights tools can be a window into the attitudes, perceptions and needs of your consumers to inform your next brand positioning, media strategy or just look smart in your next meeting. Available at
Case Study: Shoplet
Shoplet aimed to enhance their website design and structure to provide a better customer experience and drive increased conversions.To achieve this they utilized Google Analytics insights and Google Website Optimizer experiments.
Resource: Essentials for new advertisers
Find helpful resources for new advertisers. Read articles, watch videos, and connect with AdWords experts.
Resource: Google Trends
Explore Google Search trends with Google Trends.
Resource: Think With Google Insights
Think with Google offers you consumer trends, marketing insights and industry research.
Resource: Google Alerts
Monitor the Web for interesting new content. Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.
Resource: Google Global Market Finder
With Google Global Market Finder, you can find opportunities to reach over 1.9 billion customers around the world.
Advertising or advertizing is a form of communication used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior...
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