Google search Engine advertising

Search Engine Marketing – Google Online Marketing Challenge

A solid understanding of search engine marketing is vital to a successful digital marketing campaign. In this course you will learn about how your website is found on Google, the search landscape and how to spot trends in search.

The Search Ecosystem - the Search Landscape

Overview of the search landscape.

Getting on Google and the Benefits of Being on Google

Learn how to get your business, products and services listed on Google and connect with potential customers. Find out how Google Search can help customers find you.

How your Website is Found on Google

There are billions of web searches in the U.S. each month. Discover how your website can be found by customers who need your products and services. Learn how to choose the right words to describe your business and explore online marketing tools like Google AdWords Express and Google AdWords.

Google Real-Time Insight Finder - Demo Video

A video to show how you can use Google's Real-Time Insights Finder to support your marketing planning process. Discover how our insights tools can be a window into the attitudes, perceptions and needs of your consumers to inform your next brand positioning, media strategy or just look smart in your next meeting. Available at

Case Study: Shoplet

Shoplet aimed to enhance their website design and structure to provide a better customer experience and drive increased conversions.To achieve this they utilized Google Analytics insights and Google Website Optimizer experiments.

Resource: Essentials for new advertisers

Find helpful resources for new advertisers. Read articles, watch videos, and connect with AdWords experts.

Resource: Google Trends

Explore Google Search trends with Google Trends.

Resource: Think With Google Insights

Think with Google offers you consumer trends, marketing insights and industry research.

Resource: Google Alerts

Monitor the Web for interesting new content. Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.

Resource: Google Global Market Finder

With Google Global Market Finder, you can find opportunities to reach over 1.9 billion customers around the world.

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