A solid understanding of search engine marketing is vital to a successful digital marketing campaign. In this course you will learn about how your website is found on Google, the search landscape and how to spot trends in search.
What is AdWords?
Learn how Google's powerful online advertising tool can help you reach new customers and grow sales.
Search Advertising and Google AdWords
Learn how search advertising with AdWords can help your business reach new customers when they are searching on Google for the products and services you offer. You will also hear from a few business owners who are leveraging AdWords to successfully acquire new customers and grow their businesses.
Search 101 - Introduction to Search
Overview of how search works: overview of the search results page, the basic components of Google Ad Rank, and an introduction to Quality Score.
Search 102 - Getting started with AdWords
An introduction to AdWords about setting up a campaign and choosing keywords.
Search 201 - Tools to Build Keywords and Ad Groups
Using Google AdWords to build and expand keyword lists, implement negative keywords and match types to tailor a campaign, and structure a campaign effectively.
Search 202 - Tools to Build Ads and Advanced Ad Types
Troubleshooting basic issues and implementing ad extensions.
Search 301 - Reporting and optimization
Reporting and optimization for search campaigns.
Search 302 - Bidding Tools and AdWords Campaign Experiments
Account optimization using search bidding tools and AdWords campaign experiments.
GYBO 101 - Get Found on Google Search and Maps Overview
Learn how to help the businesses you work with get found on Google Search and Maps, for free, using Google My Business and the diagnostic tool at
GYBO 102 - Google Search Diagnostic Tool Demo
Watch this demo to understand how to use the diagnostic tool on help businesses understand how they currently show up on Google Search and Maps and what they can do to improve their listing.
GYBO 103 - Get Verified on Google My Business Demo
Watch this demo to learn how to help local businesses verify and improve their Google My Business listing for Google Search and Maps, for free.
Resource: AdWords Help Center
The central hub for all information about AdWords, as well as the community forum.
Resource: Google AdWords Keyword Planner
You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns.