Online advertising Training : Web promotion

The key players and the economics of modern display.

The Key Players in Online Advertising
How Display Ad Pricing Works
What Are the Most Common Online Ad Sizes?
How Do Ad Servers Work?
What Exactly is a Tracking Pixel?
Cookies: Not Just for Dessert
Purchase Display Inventory in Real-time
How Do Supply-side and Demand-side Differ?
What is an Impression?
What Does CTR Stand For?
Turn Site Visitors into Customers
What's the Difference between CPC and CPM?
Target the Best Audience for Your Campaign
What's the Right Way to Optimize a Campaign?
Is it Possible for Users to Opt Out of Ads?

Split Testing for Success

Jordan Franklin: A/B Test Campaigns to Decrease CPC.

Allocating Budget
Cross Channel Audience Segmentation
Defining Goals & Target Audience
Facebook Split Testing For Success
Facebook v. AdWords
Long Term Split Testing
Split Testing Strategy
The Future of Facebook Ads
The Social Effect
Value of Split Testing
Who Should Advertise

Fundamentals of Mobile Advertising

Learn what makes mobile advertising unique, how mobile ad pricing works, and how mobile ads are targeted.

What Makes Mobile Advertising Unique?
What are the Capabilities and Limitations of Mobile Advertising?
What Are the Common Formats of Mobile Ads?
How Do Ad Pricing Models Differ for Mobile?
How Can Mobile Ads Be Targeted?
How Is Mobile Ad Performance Tracked?
What Is Mobile Social Media Advertising?
What are Facebook Mobile Ads?
What are Twitter Mobile Ads?

PPC Fundamentals

What are the benefits and main types of pay per click advertising?

What Is Pay-Per-Click?
Set a PPC Budget
What are the Main Types of PPC?
Write Compelling PPC Descriptions
Understand the Components of PPC Ads
What are the Benefits of PPC?
Write Compelling PPC Title Text
Optimize Display and Destination URL
Navigate the PPC Superstars
Track Success of PPC Keywords

Local PPC

Zach Morrison: Develop a local PPC strategy

Conversion Rates and Lifetime Value
Local Keywords
Local PPC
Match Types
Targeting Locally
Why Use Paid Search?

Retarget and Convert

Arjun Dev Arora: Boosting Conversions by Retargeting Ads

Creative that Converts
Custom Retargeting LPs
Four Ways to Improve
Growing ReTargeter
How Retargeting Works
Retarget & Convert
Social Content & Targeting
The Display Ecosystem
The Future of Display
What is Retargeting?

Fighting Ad Fatigue and Leveraging Fans

Jordan Franklin: Keeping Facebook Ads Fresh

Converting Fans
Facebook's Quality Score
Fighting Ad Fatigue & Leveraging Fans
Freshen Up Your Ads
Identifying Ad Fatigue
Leveraging Sponsored Stories
Measuring Social Impact
Targeting Friends of Fans

Learn how to Advertise Online

Display advertising is a form of online advertising that uses multimedia content to promote your products and services all around the internet to whomever is interested in your products or services. With display advertising, brands can increase traffic to their website, expand their user base, and raise awareness about their products. Learn display advertising and ad targeting fundamentals, like how your ad's can be in a wide range of different formats and contains items such as text, images, flash, video, and audio.

In these lessons, you'll learn how to:

Display Advertising Fundamentals
Split Testing for Success
PPC Fundamentals
Fundamentals of Mobile Advertising
Retarget and Convert
Fighting Ad Fatigue and Leveraging Fans

Online Advertising Training & Development Courses

Grovo's online platform gives you the tools you need in order to effectively use display advertising and ad targeting. Our platform help's your team develop the right online advertising skills needed to market your products on the web and advance your organization's user base. Watch, learn and test your team’s knowledge with Grovo to make the best of your display advertising training.

Advanced Analytics & Reporting
Our integrated reporting system will ensure your team is consistently developing the essential skills necessary to use display advertising. Display advertising training through quick one-minute videos helps individuals on your team develop into online advertising masters. Our reporting system provides: