Online advertising Guidelines

Posted in Online Advertising on June 22, 2021 – 02:45 pm

Digital Advertising Guidelines

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Release Notes

  • A complementary document to help readers maneuver through the ad guidelines and the changes made.
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Other important guidelines are listed below.

Terms & Conditions

  • A standard set of terms & conditions that can be used when booking a campaign.
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Geo-TargetingRecommended Reading

  • A short but helpful report on the best ways to utilize geo-targeting in Canada.
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Ad Formats & Capabilities

  • A list of publishers & what ad products are available through them; great for planners.
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Device Library

IAB Canada endorses the Flexitive devices & resolutions library, to help with developing cross-device creative. .

More about HTML5

IAB Canada hosted an HTML5 webinar series in early 2015 to help the industry better understand the best practices and tools that area available for producing HTML5 creative. Click here to visit the page that houses the webinar videos and presentations.

clickTag

IAB Canada endorses the . Warning: this may not work with all ad servers

Ad Choices Program

IAB Canada strongly encourages members who engage in online behavioural advertising to learn more about, and participate in, the Canadian Ad Choices self-regulatory program. Learn more about the program and sign up via the Digital Advertising Alliance of Canada (DAAC).

Source: iabcanada.com
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