Internet Advertising examples

Interactive advertising targets consumers while they browse the Internet.

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Interactive advertising is a form of media-based marketing that businesses and product manufacturers use to promote products, services and other announcements and information. A businesses targets consumers from the websites they visit as well as on smartphones and other hand-held media devices. Companies use interactive advertising to build brand recognition and connect with consumers where they spend the most time researching products and services.

Social Media

An effective interactive advertising method is Internet marketing via social media and networking websites. Social media marketing involves advertising to consumers through outlets such as social networking websites, online communities and blog operations. Advertising through social media outlets provides a direct marketing approach because it targets an audience based on its interests. For example, a health company may target an online group of fitness enthusiasts by marketing supplement products on websites dedicated to health and well-being.

Videos

Video ads are forms of interactive media advertisements that display short advertisement messages to consumers who visit various websites. Videos may appear automatically when a consumer visits a particular site, or consumers may have the option to view videos at their disposal. Many product manufacturers utilize video advertisements to build brand recognition of the products consumers use every day, such as cleaning or food products. Department store and home improvement store chains also utilize video ads to build brand recognition.

Related Reading: Examples of Digital Advertising

Pop-Ups

Many businesses and product manufacturers utilize pop-ups as a form of interactive advertising. Pop-up advertisements are new browser windows that appear on the computer screen with advertisement-rich content. Businesses utilize pop-up advertisements to make announcements, sell products, offer discounted services or get consumers to visit a new website.

Displays

Display ads use visually stimulating graphics to get the attention of website visitors. Display advertisements can appear anywhere on a web page and vary in size, shape and content. These ads have the same concept as traditional picture advertisements in the yellow pages. They draw the visitor's attention to the ad with colors, pictures and relevant content. Effective displays entice consumers to click on the ad to obtain additional information about the product or service advertised.