Advantages of Advertising on the Internet

The Internet adds new tools to an advertiser's repertoire.

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Advances in Internet technology have evolved the business world in a number of ways, including taking advertising techniques to a new level. Savvy marketers leverage the power of the Internet to reach their target markets in innovative, personal ways that can achieve an impact comparable to or more effective than traditional advertising media. Although it has its drawbacks, there are a number of distinct advantages of advertising on the Internet.

Cost Efficiency

Advertising on the Internet is much more cost-efficient than using traditional mass market and niche media. Internet ads can be viewed by millions of people while being displayed all day and night, while television or radio ads generally last less than two minutes and are shown a limited number of times per day. Cooperative advertising arrangements such as banner and link swaps can be completely free, allowing you to reach large audiences with no expense. Using an ad-placement service such as Google's AdWords can help you to realize even more significant cost savings, since ads can be placed on multiple outlets for a single, flat fee, rather than paying each outlet individually.

Target Marketing

Market segmentation and target marketing are more effective on the Internet than any other advertising medium. Strategically placed Web advertisements can achieve 100-percent relevant views. Consider, for example, an advertisement for a new video game placed on a video game-oriented website. Virtually every visitor to the website will be a video game enthusiast, maximizing the impact of the advertising exposure.