You can add audiences to ad groups in your Google Display Network campaigns and to your TrueView video campaigns’ targeting groups to reach people interested in products and services similar to those your business offers - even when these people are browsing websites, using apps, or watching videos not directly related to your products and services. By doing so, you can help boost your campaigns’ performance.
Adding audiences allows you to reach people based on their specific interests as they browse pages, videos, and content across YouTube and the Google Display Network as well as channels and videos on the YouTube Search Network. You can select from a wide range of categories - from autos and sports to travel and fashion - and we'll show ads to people who are likely to be interested. Depending on your advertising goals and the stage of the purchase process your customers are in, you can choose to add different audiences to your ad groups and targeting groups:
These audiences were built for businesses currently running a TV ad who would like to extend the reach of a TV campaign to an online context for an efficient price.
Entering URLs establishes a theme that embodies the ideal customer. For example, we could determine that marathonrookie.com is about marathon running, training schedules, marathon nutrition, and other marathon topics, and therefore, reach people who tend to browse content about those themes whether or not they visit the specific marathonrookie.com site.
These audiences are designed for advertisers focused on getting conversions from customers most likely to make a purchase. In-market audiences can help drive remarketing performance and reach consumers close to completing a purchase.