Google AdWords online

About the AdWords certification

Any member of Google Partners can earn our AdWords certification. Here are the benefits of getting certified:

  • Demonstrate your expertise. Show current and prospective clients that you're a certified online advertising professional with a personalised certificate that you can print as well as a Google Partners public profile page listing your certifications.
  • Help your agency earn the Google Partner badge. To earn the Partner badge, agencies need at least one of their affiliated members to be AdWords certified, in addition to other requirements. Learn more about the requirements to earn the Partner badge.

How the AdWords certification works

When you sign up for Partners, you'll get access to our free AdWords certification exams and related study materials.

Requirements

You need to pass two of the AdWords certification exams to become an AdWords certified professional – the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising or Shopping Advertising.

Available AdWords certification exams

Here are the available AdWords certification exams:

Exam Description
AdWords Fundamentals The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimising AdWords campaigns.
Search Advertising The Search Advertising exam covers advanced concepts and best practices for creating, managing, measuring and optimising Search campaigns.
Display Advertising The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring and optimising Display campaigns.
Mobile Advertising The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting and campaign measurement and optimisation.
Video Advertising The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring and optimising video advertising campaigns across YouTube and the web.
Shopping Advertising The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.
Resources
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  • Embacy case studies posted recently
Google Adwords - An Introduction: The Ultimate Guide To The Many Opportunities for the Pay Per Click Professional: For Your Business & For Your Career!
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