Banner advertising

5 ways to build trust in your display ads

What are the odds that you’ll click the next banner ad you see? Some stats suggest that you’re more likely to survive a plane crash or give birth to twins than to click a banner ad.

Even if scary, stats like that are based on some cold, hard facts.

Display advertising campaigns are renowned for their critically low click through rates, when compared to search advertising campaigns.

While average CTRs for display campaigns have reached a historically low 0.07% average, search ads still bring in at least a 2-3% average. And that’s just the average. If you’ve added the right keywords and created good ads, you can get even 20-30% CTR.

So, what could be a possible explanation for the 35x – 350x difference between search text ads and banner ads?

Turns out there isn’t only one, but a few very sound reasons why people don’t click banner ads.

First, banners are perceived as intruders – 61% of users said they click ads because they don’t want to be interrupted or distracted. Advertisers apparently also need to work on targeting – 58% of users claim that the banners they see aren’t relevant to them. No click there either. The third main concern is privacy and security: 57% of users are afraid of receiving spam from advertisers or of getting a virus.

However, 54% mentioned that they don’t trust the banner ads they see.

Yes folks, you’re missing on more than half of potential clicks, visitors or purchases because users don’t trust what they see.

Of course, there are a lot of other factors that could explain the low click-through rates: banner blindness, ad fatigue or even ad blockers.

Ok, so you’re probably thinking: “And why should I care about this? I’ll invest my money in search campaigns. That’ll do.”

Even if search is a preferred channel for a lot of marketers and advertisers, it has become very complex. If you haven’t hired someone to manage it for you, it takes a lot of time and patience to understand everything. Not to mention that search can get expensive without bringing in results.

Advertising Ideas 15' Full Color Custom Tall Swooper Advertising Flag Feather Banner +Pole & Spike
Office Product (Advertising Ideas)
  • Each flag is made of polyester and is 11.5ft tall & 2.5ft wide.
  • The flag poles are made of anodized aluminum and are 15 ft tall.
Related video
Banners Broker Advertising Profits
Banners Broker Advertising Profits
Banner advertising. The snack way!
Banner advertising. The snack way!
Home and Holiday Flags OPEN Flag Red White Blue Store Banner Advertising Pennant Business Sign 3x5
Lawn & Patio (Home and Holiday Flags)
  • Home and Holiday Flags
  • OPEN Flag Red White Blue Store Banner Advertising Pennant Business Sign 3x5
Banner Advertising | High traffic Academy | Banner Advertising
Banner Advertising | High traffic Academy | Banner Advertising
Banner Advertising Strategies
Banner Advertising Strategies
VViViD Vinyls VViViD 31" x 79" Retractable Roll Up Banner Stand Display
Automotive Parts and Accessories (VViViD Vinyls)
  • Dimensions: 33 (83cm) wide x 79 (200cm) tall
  • Hardware included: base, snap top rail, three piece bungee pole
  • Storage: Comes with free carry bag
  • Applications: Trade show and event banners, advertising products and services, retail announcements, event announcements
  • Base case: High quality aluminum
In The Breeze In the Breeze Banner on The Go, Red
Lawn & Patio (In The Breeze)
  • In The Breeze Item #4513 - Red Banner on the Go Set includes banner, pole and ground stake.
  • The colorful red banner is 27 inches wide by 57 inches tall. It is made from durable polyester fabric that is stain, UV and weather resistant.
  • Included are four fiberglass poles that connect with metal couplers. The pole extends to 90 inches tall. A ground stake is included.
  • The banner set assembles and dissembles easily. This makes them the perfect Banner on the Go.
  • Banners on the Go will grab attention. Use them for advertising, open house, garage sale, school spirit, garden, place marker or wherever you want colorful motion.
BannerBuzz NEW 4'x6' Custom Full Color Vinyl Banners with Grommets Custom Vinyl Banner with True Solvent Ink Signs by BannerBuzz
Art and Craft Supply (BannerBuzz)
  • Custom vinyl banner using your artwork
  • Digitally printed using the latest technology
  • Hemmed with grommets for added durability and easy hanging
  • Choose from almost any size, printed on high quality 13 oz vinyl
  • Custom printed for you by BannerBuzz
What is Banner Advertising? Majon International Explains
What is Banner Advertising? Majon International Explains
Free targeted banner advertising
Free targeted banner advertising
Related Posts