Web Advertisements

Making Web Advertisements Work

Summary: Web users are highly goal-driven, and ads that interfere with their goals will be ignored. To succeed, ads must work with the medium, as well as with the user's aims and mindset.

There are many reasons why advertisements don't work well on the Web, but it is most unsettling when an ad actually portrays something relevant to users and still fails. Why would this occur? Well, to start, we must consider why text ads work so well on search engines.

Each user has a goal - perhaps it is to learn about digital cameras, perhaps to purchase a book. In either case, users' attention is focused on whatever gets them to their goal; they ignore everything else. When users enter search queries, the targeted ads that the engine returns relate directly to what users are after. Hence, they look at and follow the ads. Indeed, such advertisements probably have an advantage over the plain search results because they show both that the advertiser is competent and has a direct interest in serving consumers.

Targeting User Goals

So, the secret to success is to make an advertisement fit with the user's goal. To this end, text-only ads are superior because they get right to the point. Fancy graphics exist to attract viewers, but with targeted ads, the viewer's attention is already guaranteed. You should thus forget the extraneous flourish and simply deliver the sales pitch - along with a link to a specific page of detailed information. The landing page (with product or payoff information) should serve to close the sale; expecting to provide enough information in the ad itself to do so is impractical. Those designs that try to squeeze an entire user interface into a tiny ad are missing the entire point of hypertext.

  • site
Vinyl Concepts Online Web Advertisements , Vinyl Car Decal, 'White', '15-by-15 inches'
Automotive Parts and Accessories (Vinyl Concepts Online)
  • Can be applied to any smooth clean surface. Can withstand extreme temperatures and exposure to the elements without fading, cracking, or peeling. Detailed installation...
  • We use only genuine Oracal vinyl that is known for its outdoor durability of up to 6 years. Highest quality and standards to ensure optimized stability and resistance...
  • All packages are shipped in re-enforced envelopes or sturdy boxes with tracking information. Our shipping costs maybe higher than average, but trust us, it is worth...
  • Please reach out to us if you want to customize any order. We have many different colors available and can produce many different sizes. We are more than welcome...
  • This company is owned, operated, and managed by veterans of the US Army. Buying from us is supporting the veteran community.
Related video
Reggie Brown - Spirit Hoods Web Advertisement
Reggie Brown - Spirit Hoods Web Advertisement
Web advertisement for the Vineyard
Web advertisement for the Vineyard
The Honk! Honk! Web Traffic Guide: How Any Business Can Easily Get More Web Traffic Using SEO, Ads, Blogging, Social Media, And More! (Easy Web Marketing Book 1)
eBooks ()
WallMonkeys Animal Wall Decals - Spider in Web - 12 inch Removable Graphics (4 same)
Home (WallMonkeys)
  • Highest quality semi-gloss vinyl; Vibrant and bright
  • Pre-cut decals; Simply peel and stick
  • Made in the USA
  • Removable and repositionable with no sticky residue
  • Applies to any smooth surface
Liili Inc Liili Mouse Pad Natural Rubber Mousepad IMAGE ID 32305815 Background Composition Web Template Halftone Vector Art
Office Product (Liili Inc)
  • MADE IN USA. Designed, Printed and Shipped out of our California Facility. Item is sold under our Private Brand Liili ONLY.
  • Low Friction and Ultra Smooth Fabric surface optimized for better Mouse Gliding.
  • Anti-Fray Rugged Stitching surrounds mouse pad to increase Durability. Machine Washable.
  • The weave also provides a nice, comfortable feel under your hand, Minimizing Fatigue over extended periods of time.
  • For more Image Selections please Search Liili Mousepad for more Selections
Liili Products Liili Premium Samsung Galaxy S6 Flip Pu Leather Wallet Case IMAGE ID 32305815 Background Composition Web Template Halftone Vector Art
Wireless (Liili Products)
  • Made in USA. Wallet Case: Includes slots to store your credit cards, cash, business cards, and ID cards
  • Kickstand Feature allows you to prop up your phone while you freely enjoy video, movies, E-book, pictures etc.
  • This item is designed and made for Samsung Galaxy S6 Only.
  • Please Search Title Image ID for additional products.
  • Looking for more design in the field. Please search Liili Samsung Galaxy S6for more special and unique design.
Related Posts