Digital advertising technology

Delivering online communications begins with optimising skills.

We understand there is a worldwide demand for skilled graduates who can produce tailored content, manage campaigns, and evaluate analytics. That’s why we offer Digital Advertising Technology at Swinburne.

Digital Advertising Technology is an opportunity to develop the wide range of technical skills needed to communicate an organisation’s brand and other messages through online channels. These include websites, social media, blogs, mobile and email. You’ll develop expertise in producing video, audio, still audio, still photographic and animated content. We also provide a practical understanding of experience design, information architecture, search engine optimisation, social media marketing and more. Ad technologies that deliver tailored content to consumers are also an emphasis of this course.

By the time you graduate, you’ll have the confidence and skills to apply your knowledge to the workplace. Future careers can be found in as multimedia production, web/app production, search-engine optimisation, digital (web) analytics, and more.

We turn knowing into know-how.

We believe an undergraduate education must be about more than knowledge. In today’s competitive job market, it must be about true job readiness.

Starting in 2016, we’re expanding access to our Work Integrated Learning opportunities. It’s just a matter of choosing the opportunity that suits your future.

Choose from professional degrees, professional placements, professional internships, industry-linked projects, industry study tours and accreditation placements. There are also a range of other opportunities you can create.

You’ll build invaluable skills and confidence in knowing you have what it takes to land a job in your field by graduation.

We think it’s an approach that makes the adventure worth taking. See for yourself.