Google's AdWords Keyword Tool is an external keyword suggestion tool offered through Google AdWords. When you are first beginning PPC and learning how to use Google AdWords, this keyword tool is a pretty good way to establish a baseline list of AdWords keyword ideas for your website. You enter a word or phrase, or alternatively, a URL, and the free AdWords Keyword Tool spits back a list of related keywords and some additional traffic data. But the tool stops there. It doesn't tell you what to do with those keywords or help you organize them into a usable, actionable structure.
WordStream's free keyword tools include:
- Exclusive Keyword Research - The Keyword Research Suite gives you deep access to WordStream's industry-leading, trillion-keyword database. This gives you the competitive edge of knowing your keywords are more extensive and accurate.
- AdWord Keyword Data You Can Act On - Instead of just a list of keywords, our tools give your structured, actionable data, ready to use in search marketing campaigns. You'll be able to organize and put into action insights surrounding your keywords and search queries.
- Negative Keyword Suggestions - With the Negative Keyword Tool you can find keywords that aren't relevant to your campaigns, so you can make sure your ads aren't triggered by queries that won't result in business. This can save you thousands of dollars on wasted clicks.