Cost of advertising on website

How much does cost advertisement on popular websites?

It depends, anything is available if you're paying the right price. But usually pricing is based on the site's demographics, the site's subject matter/prestige, how intrusive/prominent the ad is, etc.

While the average joe might get a $2-10 cpm (cost per 1000 views) from adsense if they're lucky, prestigious sites can make cpm's upwards of $70-90 by direct selling their advertising to brand marketers. If your site is frequented by the right people (read: politicians), you can make cpm's upwards of $364 (!).

Here are some example prices from 2009:

  • AOL homepage takeover: $500, 000 to $700, 000
  • Yahoo! homepage single day roadblock ad: $600, 000
  • Turner Networks all-site day long roadblocks: $500, 000
  • YouTube homepage single day roadblock ad: $400, 000
  • Kim Kardashian’s tweet stream ad: $10, 000 each
  • National Journal Energy Blog: $364 CPM
  • Wall Street Journal video: $75-$100 CPM
  • Economist.com: $91 CPM/site takeover
  • Forbes.com per welcome interstital: $90 CPM
  • CBS March Madness on demand: $70 CPM
  • Daily Candy daily e-mail: $70 CPM
  • WebMD: $40-$60 CPM
  • Bloomberg C-level display inventory: $50
  • ABC.com full episode player: $45 CPM
  • Hulu: $35 CPM
  • Martha Stewart Living: $25 CPM
  • ESPN Brandchannel, YouTube: $22 CPM

(Source: )

If you want, you can also email their ad department and ask for pricing on some of their advertising slots. It shouldn't be too hard.

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