Contractor referral companies match repair and home improvement contractors with homeowners in need of home remodeling assistance. Whether the referral business is local, multi-state or national in scope, the advertising goal is the same — reach as many people as possible who own a home or rental properties. Large numbers of property owners can be reached through consistent use of a handful of reliable advertising sources.
Local Home and Garden Shows
Home and garden shows offer ample opportunity to expose those who need a general or specialty contractor to your contractor referral business. Advertising at a home and garden show can occur through a booth, a sponsorship or a combination of the two. A booth allows you to answer questions from potential customers, provide them with materials on your business services and explain how you qualify contractors. Sponsorship usually requires the purchase of advertising in the home and garden show program — most shows provide levels of participation for sponsorship that might also include mention of your company during radio advertising or on billboards.
Consumer Publications
Newspapers, local home and garden magazines and local business websites sell advertising space to contractor referral businesses. Consistent print advertising keeps your business name in front of readers for long periods — readers usually keep weekly or monthly publications around as reference until the next issue arrives. Place advertising in publications that have a home improvement or home remodeling column or section to grab the attention of the right audience. Staff writers and freelance feature writers may be interested in writing an article about your referral business if they receive an enticing press release about the company and what it has to offer consumers — feature articles in newspapers and magazines advertise the business for free.
Radio and Television Advertisements
Placing well-written radio advertisements during peak listening times provides a captive audience for advertising a contractor referral business. Peak times generally occur when listeners are driving to and from work or are headed to lunch. Negotiating with the radio station for an actual pitch from the disc jockey is another approach to radio advertising worth looking into. Purchasing television or radio advertising that runs during home improvement and contractor programs places your referral business in front of potential customers. Choosing radio or television shows that grab the attention of large numbers of homeowners is another option — local news hours or popular national radio shows draw lots of viewers and listeners.
Sponsor Charity Organizations
Sponsoring charity organizations connects a contractor referral business to the local community and the concepts of reliability and credibility. Sponsorships usually include a request for some level of financial support and the opportunity to be listed or mentioned as a supporter during the charity's radio, television, print and Internet ads. Fund-raising events for the charity also offer a further advertising occasion in the event program and the chance to meet potential customers face-to-face.
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