Traditional advertising, such as an ad in a magazine or newspaper, is mostly worthless. Don’t waste your money. I’ve tried it. They don’t work.
Instead, imagine having people love your business so much that they send all their friends your way. Think about what it would be like to show up #1 in Google for your desired keyword, and to have enough people finding you to meet your profit goals without stress and without spending thousands of dollars on advertising.
It can happen.
It may take some time, but here are .
1. Google Local
When you search on Google and include a location in your keyword, such as “Madison Wedding Photographer, ” Google is now putting their Google Local listings BEFORE the organic listings in their rankings. These listings are free, so go and get one now!
Read this article on how to get started with Google Local. Make sure to upload some photos as well, as they sometimes show up there in the search results. It’s a great way to improve your chances of being found on Google when people are searching for a photographer.
2. Use Facebook to promote your images
Uploading images to Facebook and tagging your clients in them is a really fantastic way to get the word out about your business as all their “friends” may see the photos tagged of them. I highly suggest creating a “Page” instead of using your profile, as that’s how Facebook prefers you promote your business, and change your settings (in Edit Page -> Apps -> Photos -> Go to App) to allow fans to tag themselves in your photos. I find this is a great way to get exposure from wedding guests and their friends as well.
I also post links to my blog on my page and send out behind-the-scenes announcements to the people who have liked my page from time to time.
There’s lots of different ways to promote your business using Facebook – share a comment below on your favorite way to promote your business on Facebook. I’d love to hear some more ways you are using it.
3. Blog as often as you can
Having fresh content on your site is one of the best ways to let Google know that your is site active (which gives you better rankings) and shows your customers that you are busy. When I visit a site that hasn’t been updated in a few months, I often wonder if they are still in business. If you don’t have many shoots, spread out your posts (do a few images one at a time instead of all in one big post) or show some personal work.
It’s also extremely valuable to blog about things that your clients want to know. For example, wedding photographers may want to put out a series on their blog with tips for brides for having better wedding photography (such as hiring a professional lighting company or not getting ready in a church kitchen) whereas portrait photographers may post about what to wear to a session. Providing information to your clients helps them to value you and see you as an authority about the subject.