Bing Ads helps you put your business in front of local customers with easy-to-use products and features. Whether you’re a small to medium business, or a national brand with a local presence, you’ll find solutions to target and grow your customer base.
Claim and enrich your listing
Connect with local customers by claiming your business listing on Bing Places for Business. When your listing is included as part of local search results to millions of online searchers, customers can learn more about your business before setting foot in your store. Likewise, enriched business information — such as reviews, photos and store hours — drives higher online conversions. Get started with Bing Places for Business and you can include rich information in your listing that’s easy to set up for both single- and multiple-location businesses.
Engage with local customers
Make it easy for local customers to call you, no matter what device they’re using — mobile or PC, online or offline. Adding Call Extensions lets smartphone users tap the phone number in your ad to call your business. Offline users will conveniently see your number to call via their landline or mobile device. And tablet or PC users can click your ad within the search results for a free Skype call in the browser window.
Customers need to find your business easily too. Activate your Location Extensions to help drive more in-store traffic and guide customers straight to your doorstep. They will see your address, phone number and a link to directions. Local information continues to be the primary information customers look for and clicking on directions provides them an easy way to get to your business.
Also make sure you’re connecting with the right local audience. Apply Location Targeting to get your ad in front of the right customers and makes the best use of your advertising dollars.
Mobile and local advertising go together
Devoted customers want to support their neighborhood businesses, and they use their mobile devices to buy locally. Learn how to use mobile advertising to reach these customers with our mobile and local insights.
When local customers are ready to buy, make sure they see your business first. Display your ads to local customers today.