PPC Campaigns

Pay-Per-Click Campaigns: How to Succeed in PPC

Pay Per Click CampaignsEvery pay-per-click campaign is unique, but the most successful campaigns all share the same characteristics: a logical, organized structure, comprehensive keyword research, and ongoing management and maintenance.

Image via Google

However, while it is important to focus on and devote sufficient time to each of these areas, successfully managing a pay-per-click campaign is about working smarter, not harder. After all, you’ve got a business to run, and PPC management can be a full-time job. That’s why it’s important to maximize your impact in as little time as possible, freeing up precious time to focus on what really matters – growing your business and taking care of your customers.

The Importance of Pay-Per-Click Campaign Structure

Many advertisers are primarily concerned with their keywords – and rightfully so, given that keywords are the foundation upon which pay-per-click campaigns are built – but how those keywords are organized and structured is equally important. Despite this, far fewer advertisers concern themselves with their account structure, which can result in diminished performance and an increase in wasted spend.

Although there are many ways in which you can structure a pay-per-click campaign, such as a structure that mirrors the architecture of your website or by categorization of different product lines, all successful paid search campaigns share the same five elements:

These five elements can be visualized in the following way:

Pay Per Click Campaign AdWords Account structure diagramCampaigns are the highest-level element within a paid search account. A single AdWords or Bing Ads account may have only a single campaign, whereas others might have dozens of campaigns. However many campaigns you are running, campaigns are the topmost level within your account.

Inside each campaign are your ad groups. Ad groups are the second-highest level account element. For example, you may be running a single holiday-themed campaign to capitalize on end-of-year online shopping trends, and this campaign might contain two ad groups – one for winter clothing, and another for outdoor winter sporting equipment.

Within each ad group are your keywords, ad text, and landing pages. Keywords should be relevant to their ad group – you shouldn’t include keywords related to your winter sporting equipment in your winter clothing ad group. Ad text should be unique, written with prospective customers in mind, and contain the keywords that are relevant to that ad group. Finally, landing pages should match their accompanying ads (in terms of both keyword relevance and overall messaging).

Pay Per Click Campaign WordStream Free Keyword ToolThis account structure is logical, highly organized, and relevant – all criteria that Google and use to determine the relevance of your campaigns. It is vital to consider the structure and relevance of your pay-per-click campaigns before launching them, as poorly organized accounts can be more difficult and time-consuming to organize and correct once they are launched and active.

WordStream’s Free Pay-Per-Click Campaign Management Tools

One of the most common challenges for any small business running a pay-per-click campaign is identifying areas in which improvements can be made as well as opportunities for growth. That’s why we at WordStream developed a suite of free tools to help small-business owners capitalize on the power of paid search.

Pay Per Click Campaign AdWords Performance Grader Account Activity SummaryWordStream’s AdWords Performance Grader

Along with identifying new opportunities, assessing the strength of a pay-per-click campaign is a constant challenge for inexperienced advertisers and small businesses with limited digital marketing resources. That’s why WordStream’s AdWords Performance Grader, the most comprehensive free tool of its kind, has proven invaluable to thousands of businesses like yours running pay-per-click campaigns.

In 60 seconds or less, the AdWords Performance Grader performs a thorough audit of your AdWords account. You’ll receive a personalized report outlining the elements in your account that are working well, as well as identifying new areas of opportunity and aspects of your pay-per-click campaigns that can be improved upon.

Your report will be assessed according to crucial pay-per-click campaign metrics such as wasted spend, mobile ad optimization, click-through rate, ad text optimization, and impression share, providing you with a detailed overview of your account and a detailed breakdown of your performance in all crucial paid search metrics.

WordStream: A Holistic Approach to Pay-Per-Click Campaign Management

WordStream Advisor makes pay-per-click campaign management easy. Our proprietary 20-Minute Work Week allows you to quickly identify areas of your account that require immediate attention, take action based on personalized alerts and individualized performance recommendations, and track results over time.

WordStream Advisor features a centralized dashboard with a suite of tools that allow you to manage every aspect of your PPC account from one intuitive interface, from ad text optimization and benchmark performance data to landing page creation and deployment to call tracking.

In addition to your paid search campaigns, you can also manage your Facebook advertising initiatives through WordStream Advisor, making it the most fully featured online advertising platform available today. No other paid search management platform makes advertising with Google AdWords, Bing Ads, and Facebook ads as easy or simple as WordStream Advisor.

Pay Per Click Campaign AdWords Performance Grader Top 3 Pay Per Click Campaign WordStream Advisor 20 Minute PPC Work Week

How to lock apps? How to stop drinking? What is genomics? Tips when donating plasma? You ll understand when you re older lovejoy meaning? How to restart galaxy s21?? How to pronounce poignant?? What does seeing dragonflies mean? What does inferno mean? What kind of meat is steak tips? What e-mail tips should you give the new intern?? Episode of rhoh where kevin tricks wayne brady? What is tips full name from home? What is glucose? How to slim your waist? How to read candlesticks?? How to turn a zombie villager into a villager? How to dispute a charge on paypal?? What is staph infection? What does aac stand for? Where to add tips on hr block? What is the meaning of .org? What does cracking your back do? What is the meaning of major in education? How act test tricks students? How much does it cost to go skydiving? What does 50 shades of grey mean sexually? What are the red dots on my skin? What is a franchise? What does aaron mean? What does 😌 mean? How to use gelish soft gel tips? How to find sales tax? Tips with what is acceptable for writing or speaking about people with disabilities? What is the name of the tool you use to cut cigar tips?? How to block spam emails? How old do you have to be to drink? What does high hematocrit mean? How to plant a garden?? What do expectation mean? What you up too meaning? What is the best nail glue for tips? What does prestigious mean? How to make blueberry muffins?? What does polarized sunglasses mean? How tapingo tips? What time does dump close? What is the meaning of nicole? What is the largest planet? How to change silicone tips on airpods pro? What is the meaning of eyesight? How does david blaine do some of his tricks? What is the meaning of hackathon? How to tell if a watermelon is ripe? How to game share? What does 1212 mean in angel numbers? Ana tips where to hit overwatch? How to unsync facebook and instagram? How to turn off likes on instagram?? What is schwab "tips" investment? How to make dark blue? How to say happy new year in chinese? What does colorado mean in spanish? How to make kimchi fried rice? How to remove crayon from wall? How to wipe a mac?? What does recurring payments mean? What does avada kedavra mean? What does it mean when someone says bet? What does the tower tarot card mean? Seo tips when picking name of apartment community? What is the meaning of the right to bear arms? What is the semantic meaning of the hr tag? What are caplets? How to do an egg cleanse? How to do t test in excel? How to unclog toilet without plunger?? How much is it meaning? What does elaine mean? How does colin cloud do his tricks? What is xd mean? How long does it take to cook rice?? How to roller skate tricks? What does a no standing sign mean? Good eating tips when traveling or leaving for the wknd y thm? What is the meaning of career counselling? What does inure mean? How to receive tips on twitter? What does turn the other cheek mean? Parenting tips for a child who doesn't listen? How to tell if you have an ear infection?? Tips when quitting marijuana? What is rakuten? What is the meaning of consonance? What are behavioral interview questions? How to buy the right microppipette tips? How to share wifi password iphone? How to frost the tips of your hair for men? What does popular sovereignty mean? How to make breakfast potatoes? What does chi mean? What does los lotharios meaning? What does hipaa protect? How to record on windows 10? How to cook tricks color quinoa? What does plea mean? What are ratios? What is the meaning of the rosca de reyes? No matter how you slice it meaning? Why are onion root tips and whitefish? What does a rose quartz do? What does germane mean? Tips when building a gaming pc whats more necessary a graphicscard or vpu? What does it mean when you dream about death of a family member? What does tv g mean? What is a code blue? What is the meaning of lmao? What does erg stand for? What does pawning something mean? What does smash mean? What are three formatting tips for uploading and scanning your job material? What does administrator mean? How to update macbook pro? How to make ranch?? Why do my nails hurt after putting on acrylic tips? How to talk to anyone? How to lengthen nails without tips? How to reheat crab legs? What is the meaning of mrna? 10-tips-on-how-to? What is the true meaning of december 25th? What do you get for landing 9 tricks? Why do cats gravitate to me spiritual meaning? What are oxtails made from? What is going on in ukraine? What are ligaments? What does wyo mean in text message? What do the stickers mean on the ohio state helmets? How to make wax? What is the meaning of gorgeous in hindi? What are boat bellows? Tricks on how to get rest of candle wax out of jar? How to reconnect a ps4 controller? How to hide location on iphone? What are vertices in math? Tricks to teach your hamster and how? How to make alcohol?? What eats leaves, tips and tiny lemons right off the tree? How to watch logan vs floyd? How to make a big bow out of ribbon?? How do i teach my dog tricks? What is the meaning of train the trainer? How to make jeans waist smaller? What does voyeur mean? How to take off tips that are attachted to aplastic sleeve? What does water breaking look like? What organs are in the lower left abdomen? What does it mean to be asymptomatic? What do you need for beginning in magic tricks? How to use raw roll up tips? What was the gi jane joke meaning? When you read carefully in order to determine the meaning of a challenging word, you are? What does prima mean in spanish? How to pray the rosary?? Time management tips for students who work? How to webcam easy tips and tricks cute teen clothes? How to cure a cold?? How to remove oil stains from concrete?? How to get bees in minecraft?? What state is ms? How to install butcher block countertops?? What does adhoc mean? What does grievance mean? What time does puppy bowl start 2021? How old was mary when she gave birth to jesus?? What does ascites feel like? What does connoisseur mean? What are the healthiest fruits? What are some tips for starting to change eating habits? Who's whose meaning? How to stop feeling light headed? How to take a screen shot on mac?? How to get page count up openoffice tips and tricks? What does 20 10 vision mean? How to draw spider-man?? How to get rid of forehead wrinkles?? How to find profit margin? What does other snapchatters mean 2022? Tips how yo catch the pomeman go? How to cut a pineapple hack?? What does customary mean? What does it mean if a cortisone shot doesn't work? How to euthanize a cat with over the counter drugs?? Bartending what if tips dont reach minuimum wage? How to create a pdf? What does cash back mean? How much tips in hong kong? How to get pearls in animal crossing?? What does bsf mean in roblox? How to get rid of cigarette smell in house?? You are a badass: how to stop doubting your greatness and start living an awesome life?? How to take apple cider vinegar?? How to turn on voice chat in roblox? What does ^ mean in math? What is a group of ducks called? What does tightness of the chest mean? How to clear lungs of mucus? How to ss on windows?? What does annual flowers mean? What companies are in the dow jones? What time is the state of the union address 2022? What time is it florida? What is the uv index mean? How long to boil eggs for hard boiled? How to treat flea bites?? What does callous mean? What does decipher mean? What is the meaning of huggy wuggy? What does keying mean? How to use spotify tips and tricks? Tips for when you are on your period? Tips on how to get pregnant the second time? How to brine chicken breast? Iphone is disabled how to fix tricks? Tricks on how to get baby to eat? What is a speakeasy? What does inri mean on the cross? What is the meaning of general aptitude test? How to do tricks on k drive? How to make a crafting table in minecraft?? What does mmk mean in texting? How much to save for college?? How to pair bose headphones? What does gf mean? How to write phd?? What does your mercury sign mean? What is the meaning behind them? How to make canes sauce? Derren brown tricks how? How to havesex?? C# how to leave tool tips in fuction parameters? Tips on how to make a pokemon shiming legends deck with the elit traner box? Tips when learning to draw? What a woman says to her ardent lover meaning? How much should forks be elevated at tips? What is tone in literature? What does a screech owl sound like? What does it mean when someone has notifications silenced? Tips on how to make a good resume? How to find my ring size?? What are the name of chess pieces? How many hat tricks has wayne rooney scored?? What does you mean in texting? What is meaning of white roses? What is the meaning of the name colin? What are sops? What is considered middle class? What does hooyah mean? What is the meaning of plebeian? What is the best width for skateboar tricks? What does hinder mean? What is the meaning of number 9? What is the correct meaning of the word adjacent? What does lung cancer breath smell like? Why do tricks like to french kiss? How to cook turkey in oven? You are who i love aracelis girmay meaning? Green day wake me up when september ends video meaning?
Peerless Projector Ceiling Mount 23.6IN-37.4IN Adjustable Extension White)
Home Theater (Peerless)
  • Compatibility: Projector
  • Product Type: Ceiling Mount
  • Packaged Quantity: 1
Related video
Ppc Campaign Management
Ppc Campaign Management
Common Errors in PPC Campaigns with Christine Churchill
Common Errors in PPC Campaigns with Christine Churchill
Aqua Kleen Pool Filter Replaces Unicel # C-7652 (Pleatco # PPC50, Filbur # FC-2580) for Swimming Pool and Spa
Lawn & Patio (Aqua Kleen)
  • Aquakleen Filter # AK-6081
  • Length 19.38 Width 7.00
  • Pleatco # PPC50
  • Filbur # FC-2580
PPC Campaign Generator Training - Video #4 - Grouper Tab
PPC Campaign Generator Training - Video #4 - Grouper Tab
How To Setup A PPC Campaign In Bing Ads
How To Setup A PPC Campaign In Bing Ads
Pay Per Click Marketing Pro: In Less Than 60 Minutes You Can Confidently Set Up Your Very First PPC Campaign And Drive A Tsunami Of Cash Straight Into Your Bank Account
eBooks (Paul Chatwin ProClear Publishing)
Advantus Corp.- Office Advantus Push Pin Caddy, Includes 40 Pins, Assorted Colors (PPC40AS)
Office Product (Advantus Corp.- Office)
  • Push pin caddy can be attached to cork surfaces
  • Includes 40 assorted color push pins
  • 3/8 inch push pins
  • Sharp steel points
  • Great for bulletin boards, hanging posters, marking maps and more!
Microthin.com Good Kitty Cat Pet Antibacterial Black Non Slip Placemat
Pet Products (Microthin.com)
  • 13 x 19
  • Black with gray writing Good Kitty! and Naughty Kitty!
  • Antibacterial Construction
  • Non-Slip Backing
  • Easy to clean. Will not absord liquids or odors.
Multilingual PPC campaigns with Jellyfish at SES London 2010
Multilingual PPC campaigns with Jellyfish at SES London 2010
Google PPC Campaigns for Small Business
Google PPC Campaigns for Small Business
Related Posts