Banners Cost

A Basic Guide to Pricing Signs, Banners, and Wraps

How to Get Your Sign Pricing Right?One of the most important and often asked questions from new sign makers is how do I get my retail sign pricing right? What do I charge?

No other question has such potential for success or failure for a new business. No matter how well you know your equipment, no matter how good your designs are, if you fail in pricing signs right, you fail; period.

So in the interest of increasing your chances for sign making success, we offer this beginners guide to sign pricing. We’ll look at industry standard pricing for the most common applications, guidelines for design and labor charges, resources for managing costs, and tips for adapting to regional differences.

Let’s start with some basic guidelines for banners, vehicle graphics, and small signage.

Banners

Banners are a staple of the digital graphics industry and account for the lion’s share of most sign business sales. So it’s important to get this one right. For some kinds of signs, you can base your quotes on material and labor costs, then add your desired margin. For industry staples like banners, that’s probably going to lead to your quotes being too low. The standard for digitally printed banners is $8.00/sq foot.

So you could price a printed 3’ x 6’ banner at $144.00. For a simple, one color banner in “cut vinyl”, you can price it more economically, in the $5.00 – $8.00/sf range, then add a little more for two or three color designs. Speaking of design, be sure to add a design fee if your customer is starting from scratch and you have to create the layout. That is in fact the most important aspect of the product. More on that later.

Vehicle Wraps

When quoting vehicle wraps, it’s important to realize that, due to the degree of difficulty, this is a category that often gets compartmentalized. In other words, not everyone who sells wraps actually installs them. So if you’re competing for a wrap job and the other quote seems low, make sure you’re comparing apples to apples. The competitor may only be quoting installation. Some shops do the full project, from design to installation, but many do only the design work, or only install wraps that are designed and printed elsewhere. If you want to start installing, but don’t have much design experience, you can outsource the design and printing to a local sign shop.

Feather Flag Nation Low Cost Insurance Advertising Feather Banner Swooper Flag Kit w/ Spike
Single Detail Page Misc (Feather Flag Nation)
  • Flag is approximately 11.5ft by 2.5ft and roughly 15ft when assembled.
  • Most cost effective way to advertise.
  • High quality and long lasting no wind needed flag design.
  • Back side of flag is the reflection of the front (refer to image).
  • Pole kit and ground spike included.
Related video
LEISTER COSTA STATIONARY BANNER HOT AIR WELDER
LEISTER COSTA STATIONARY BANNER HOT AIR WELDER
Facebook-Banner-Advertising-Costs
Facebook-Banner-Advertising-Costs
Accent Printing & Signs Low Cost Insurance Swooper Feather Banner Flag Sign
Lawn & Patio (Accent Printing & Signs)
  • Made of durable super-knit polyester
  • 2 5 1/2 wide, 11 3/4 tall
  • Sewn sleeve slips easily over the flagpole for easy setup
  • Hardware flagpole kit sold separately
Dulce Maria firmando el banner de ECLP Costa Este
Dulce Maria firmando el banner de ECLP Costa Este
BANNER MR OSO COSTA RICA 2009, TICOSOS
BANNER MR OSO COSTA RICA 2009, TICOSOS
Birthday banner, Birthday Sash, Sweet 16, 21st Birthday, 25 Birthday, 30 Birthday, Or Choose Any Phrase. Add your favorite Trim, Bling, Bows for extra sparkle at an additional cost. By SashANation
Guild Product ()
Feather Flag Nation Low Cost Insurance Feather Banner Swooper Flag - NO WIND REQUIRED - Replacement FLAG ONLY
Lawn & Patio (Feather Flag Nation)
  • Flag Size: Roughly 12ft x 2.5ft
  • Most cost effective way to advertise
  • Bright and vibrant colors - Nearly 100% bleed on the back of flag
  • NO WIND? NO PROBLEM!
  • HARDWARE IS NOT INCLUDED. Sleeve color may be black or white.
Collections Etc 2016 Congratulations Graduate Yard Banner
Lawn & Patio (Collections Etc)
  • Show the whole neighborhood how proud you are of your graduate
  • Colorful sign stakes securely in your yard or can be hung on a wall, fence or garage
  • Blue banner features stars and a graduation cap and says Congratulations Graduate! Class of 2016
  • Some assembly required. Hand wash. Nylon, iron and polyester
  • Banner measures 42 1/2 L x 16 1/4 H (40 H with included stakes)
Cheapest banner advertising; low cost banner advertising
Cheapest banner advertising; low cost banner advertising ...
The Cost, The Banner, The Business
The Cost, The Banner, The Business
Related Posts